When it comes to smoothing fine lines and wrinkles, the forehead and crow’s feet usually get all the attention. But our lips are just as deserving of care.
The skin on our lips is uniquely delicate: it’s thin, lacks oil glands and sits directly over a muscle that’s constantly moving. As such, it’s an area susceptible to wrinkling and fine lines.
- Midlife women are prioritising smooth, plump and healthy lips
- Rimmel London’s Oh My Gloss! Butter Me Up Lip Balm has a cult following for its 'powerful' formula
- It smooths wrinky lips through active ingredients that restore the lip skin barrier
Fine lines on your lips are a completely natural part of life and expression, and there is absolutely nothing wrong with having them. That said, as the beauty world increasingly focuses on lip health, we now understand the importance of deep hydration and barrier support.
The best part? Prioritising healthy lips naturally makes them smoother and plumper. And one affordble brand leading this charge is high street favourite Rimmel London.
Midlife women in particular are seeking out nourishing lip products that treat lip health, and address texture and wrinkling in the process. Enter the Rimmel London staple earning rave reviews online: its Oh My Gloss! Butter Me Up Lip Balm, which costs just £9.99 a pop.
You already know Rimmel London for its makeup, but the iconic British brand has recently been expanding into skincare. And now, it has launched four new mocktail-inspired versions of its cult buttery lip balm for summer 2026.
- Virgin Cosmo: Sugared raspberry scent in a soft pink hue
- Apricello: Caramelised apricot scent with a coral flush
- Cherry Spritz: Deep, juicy black cherry shade
- Espresso Mocktini: Vanilla-cream and coffee-scented rich nude hue
Formulated as the brand’s most advanced lip treatment, the balm is packed with active skincare ingredients to restore the skin barrier. Among those is 5% squalane, peptides, avocado butter and hyaluronic acid.
By putting lip health first, the formula naturally improves overall lip texture and addresses fine lines. In consumer trials, 95% of women agreed their lips felt deeply nourished after seven days, while 85% reported a visibly smoother texture, even on their bare lips.
What verified shoppers are saying about Rimmel London's Oh My Gloss! Butter Me Up Lip Balm
The formula is earning glowing reviews from midlife women who love its focus on deep nourishment. They are describing it as ‘powerful’ for reviving dry and textured lips, and praising its ‘lush’ feel that leaves their pouts looking naturally smooth and plump.
One midlife shopper reviewed: “My lips have been getting wrinkly in my 50s but wow, this lip balm changes that. It definitely has a plumping effect and feels lovely on the lips – not sticky at all. I’ll never be without it.”
Another echoed: “This is one of the nicest lip balms I've ever used. I love the formula: it's smooth, non-sticky and it lasts for a good while. I liked the shade and the formula as it gives a plumping effect on the lips. I loved using this product and now I worry that I will run out of it!”
A third gushed: “Definitely leaves a glossy look whilst providing plenty of nourishment thanks to the squalene and peptides in the formula. In terms of lasting power, it performs well…After using it for several days I noticed my lips felt softer and the dry lines were less prominent, which is a godsend.”
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