Benefit Cosmetics is responsible for pretty much the entire contents of our makeup bag. Be it the iconic matte bronzer Hoola, to the new, super-light foundation Hello Happy – the kitsch brand has your beauty needs covered. But you may be surprised to know that Benefit even holds the crowning title of the UK's number one Eyebrow brand. From the 24 Hour Brow setter and the iconic Brow Zings palette – Benefit's extensive range has everything you need to frame your face. On 7 August, the brand has released their most exciting product so far - the Brow Contour Pro 4-in-1 Defining & Highlighting Brow Pencil. This biro-shaped wonder has four products in one (hence its namesake.) It comes with two shades to fill in your brows, an edge definer to sharpen the shape and even a highlighter to accentuate your brow bone. Genius! Plus, it lasts all day and is completely waterproof, so you just know your defined brows won't budge after you apply it.
The new brow product looks like a stationary staple!
It’s been an action-packed year of exciting launches for the beauty brand. Continuing with the brow theme, in January, the San Francisco-based company launched a revolutionary app which helps customers get the eyebrows of their dreams.
Brow Contour Pro 4-in-1 Defining & Highlighting Brow Pencil, £28.50
The 'Brow Try on Experience' guides customers through a whopping 15 different types of brows styles and shapes. You can see your brows in 3D formation and from all angles, which is great news if you want to research a new look before you head to the salon.
Easy to use, you simply upload a selfie using the upload tool and the Brow-Try-On Technology helps you adjust the shape and definition, giving you a chance to achieve the power brow. Be it full brows a la Megan from Love Island to Rihanna's skinny Vogue brows, you can see what suits you best.