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Selena Gomez's new makeup line has dropped on Sephora - and we want everything

Selena Gomez reveals exciting news about her new Rare Beauty collection

selena gomez© Photo: Getty Images
Brandi Fowler
Fashion and Lifestyle Writer
Updated: January 8, 2021
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Earlier this week, Selena Gomez dropped the news that gave beauty lovers a New Year’s boost. The singer’s Rare Beauty brand has a new spring collection called Stay Vulnerable. It officially dropped on Thursday, but as of now, it's available on Sephora. You've got to be quick though - this WILL sell out.

So, if your New Year’s resolutions list includes cleaning out old beauty products, here’s a chance to replace them with a new set of fantastic ones. 

selena gomez rare main pic

Selena Gomez's new Rare Beauty Stay Vulnerable Collection


"I’m excited to share my NEW @RareBeauty Stay Vulnerable Collection with you!," Selena shared on Instagram on Wednesday. The new collections features three new Rare Beauty products: Stay Vulnerable Glossy Balm, Stay Vulnerable Liquid Eye Shadow, and Stay Vulnerable Melting Blush. 

MORE: Selena Gomez's caramel curls are giving us serious hair inspiration

The balm, eye shadow, and blush all come in the same five shades - Nearly Apricot, Nearly Rose, Nearly Neutral, Nearly Mauve, and Nearly Berry to make it easier to mix and match them all. 

View post on Instagram

Selena Gomez's Rare Beauty So Vulnerable Campaign

The hues provide pops of color, making it perfect for beauty buffs who love a natural face and a minimalistic makeup palette. “5 shades for effortless matching for eyes, cheeks, and lips. I’ve been wearing this for a while now and can’t wait for you to finally try it on 1/7 at 9PM PT—only at @sephora, @sephoracanada, @sephoramx, #sephorainjcp and,” Selena continued. 

MORE: Selena Gomez's multi-million dollar home is SO beautiful - and wait until you see the pool

As for what Rare Beauty fans can expect from the collection, the brand describes its new ultra-shiny lip balm “like a lip mask in a gloss.” It cushions and nourishes lips without the stickiness found in some balms that can dry out lips. 

selena gomez gloss

Rare Beauty Stay Vulnerable Glossy Balm, $18, Sephora


The brand’s “quick-and-easy” creamy eyeshadow goes from liquid to powder in seconds for a soft, seamless look. 

selena gomez eyeshadow

Rare Beauty Stay Vulnerable Liquid Eye Shadow, $18, Sephora


Meanwhile, the liquid-like cream blush melts into the skin to provide a natural-looking flush. You can apply it with your fingers or a brush. 

selena gomez blush

Rare Beauty Stay Vulnerable Melting Blush, $21, Sephora


Selena is on a quest to not only push products out into the beauty space that she’s passionate about but to also promote self-love while she’s at it. Hence, the name of the new collection. "Everything that we do encourages you to wear makeup however you want while letting your uniqueness shine through," Selena told Vogue. 

The Behaving Badly star even did her own makeup for the shoot for the Stay Vulnerable campaign, telling the mag, "I wanted to do my own makeup for the shoot. I wanted to capture the soft, flushed look we get when we feel the most vulnerable, and I wanted the images to capture that essence."

Selena’s new Rare Beauty Stay Vulnerable collection is available on now.

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