What do you get when you cross Julia Roberts’ 1990s hit movie Pretty Woman, with popcorn?
The perfect girls night in combo? Maybe. But it's also the formula that spearheaded one of the most flattering swimwear trends of the moment: the popcorn swimsuit.
What is a popcorn swimsuit?
Every fashionista, from A-listers to influencers, has added a crinkle-effect (often referred to as 'popcorn' material) one-piece or bikini into their holiday wardrobe, and the pioneering label behind the trend's popularity surge is Hunza G.
© Getty'Hunza', as the brand was then known, gained notoriety among the fashion set in the 1990s for its signature crinkle-effect pieces, including the iconic white and blue cut-out dress that Julia Roberts wore in Pretty Woman.
But it rose to Instagram It-girl fame when Georgiana Huddart became creative director in 2015, added the 'G' and successfully rebranded the label into a 21st century influencer favourite.
Plus, not only are brands such as Hunza G stylish, but they also champion ethical production. Swimwear isn’t known for sustainability, as most pieces use synthetic, non-biodegradable materials like polyester and nylon. These fabrics contribute to landfill waste and release plastic microfibres into waterways, harming ecosystems. However, some brands are making a change. Labels like OAS, Seafolly and Marysia use recycled materials. in turn promoting a more sustainable approach to beachwear.
So. what are you waiting for? Your new textured, on-trend and earth-friendly one piece awaits.
Best textured swimsuits to shop for 2025
Square Neck Seersucker Swimsuit
Hunza G
Hunza G’s square-neck seersucker swimsuit offers a flattering, one-size-fits-all design with signature crinkle fabric, ensuring comfort and style - perfect for effortless holiday chic.
Mare Striped Metallic Ribbed Crochet Swimsuit
Missoni
Missoni’s Mare striped metallic swimsuit features a shimmering ribbed crochet-knit design, combining elegance and comfort. Its vibrant hues and luxe texture make it a standout holiday piece.
Cherry Isola Bathing Suit
OAS
Meet the swimwear label that is about to become your new go-to for summer swim style. The brand's 'Cherry Isola' bathing suit blends bold design with comfort, featuring a vibrant print and flattering fit. Perfect for making a statement on your next getaway.
Lily One Piece
Oceanus
Oceanus’ 'Chrissy Lily' one-piece showcases intricate hand-embroidered details on luxe, textured fabric. This statement swimsuit combines artisanal craftsmanship with a sculpting fit for elegant beachside glamour.
Beach Bound Cap Sleeve Zip Front One Piece
Seafolly
Seafolly’s cutting-edge one-piece combines a chic zip-front detail with a textured finish and cap sleeves. Designed for a flattering fit, it exudes sporty elegance. Sign us up.
Fontelina Joanie Swimsuit
Ôsalé
Dazzle in dark blue courtesy of this sleek 'Fontelina Joanie,' which boasts a shimmering textured finish. Its sleek silhouette marries poolside glamour with a sophisticated, sculpting fit. Mermaid magic personified.
Lumière Shells Embellished Swimsuit
Oséree
When it comes to lurex, Oséree reigns supreme. With its textured finish and playful shell embellishments, this chocolate charm is the perfect mix of fun and chic for your next sun-soaked vacay.
Suni Swimsuit
Simkhai
The Simkhai 'Suni' swimsuit in blue is the sweetest gingham showstopper. With its sleek design and modern cut, it's ideal for women of all ages seeking a figure-sculpting swimsuit.
Coco Popi
Triangl
Searching for something extra special? Look to Triangl's 'Coco Popi' swimsuit, a striking one piece which offers offers a textured, vibrant design with a shorts-inspired silhouette. Ideal for rock pool exploring and beachside activities.
How we chose:
- Style: Popcorn swimsuits have a distinctive look, and all of the pieces chosen have the uneven, crinkled texture.
- Price: Whether you're planning on splashing out or bagging a bargain, we've got a popcorn swimsuit in your price range. We've selected this season's best, ranging from high street brands to luxe designer labels.
- Flattering fit: Everybody has different body types and swimwear preferences, be it thick straps, cup padding or tummy control. We've chosen pieces with features that will appeal to a range of different tastes.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
