Skip to main contentSkip to footer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

Most Wanted: The 5 products our Beauty Director is swooning over this week

Hello! Fashion's Beauty Director, Charlotte Jolly, shares five of her favourite beauty products

Most Wanted: The 5 products our Beauty Director is swooning over this week
Charlotte Jolly
Beauty Director
25 March 2024
Share this:

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

This is where you come to find out whether a beauty product lives up to its promises - and price tag. Beauty Director Charlotte Jolly gives her honest take on the latest drops, limited edition launches and cult buys, covering skincare, makeup, hair, fragrance and wellness. 

How we choose the products

This is my edit of new and noteworthy products. As Hello! Fashion’s Beauty Director, I am sent samples to try and I have the opportunity to question the founders and formulators behind most brands. These are the products I would spend my own hard-earned pennies on.    

Why you should trust me

When I’m not directing shoots, interviewing experts or camping out backstage at fashion week, I’m mostly swatching, spritzing and sharing out products - trying to figure out what really works. I love print magazines and have been writing for weekly and monthly publications for over 15 years, but I’m starting to see how gratifying it can be to do away with lead times and report on new brands and emerging trends for online, too. Right now, my to-do list looks like this: weigh up the case for human-derived exosomes in skincare, research fragrances that smell like rice steam and stalk the Cécred PR to try and secure an interview with Beyoncé.

  • Spring Forth

    Sunlit Clementine & Vetiver Eau de Parfum

    Molton Brown

    Why it works

    It’s the sparkly citrus and smoky suede undertones for me. Plus, this Eau de Parfum lasts a really long time on your skin.

    I fell for this fragrance from the moment Molten Brown’s Senior Perfumer Julie Massé handed me a wet blotter. It combines the fizz of clementine with creamy fig leaves and a deep, dark Bourbon vetiver. Julie told me how her search for the perfect vetiver oil took her to Madagascar, where she sourced something “woody, a bit green and a tiny bit smoky.”  

  • Glow Giver

    The Gentle Acid

    Skin Rocks

    Why it works

    By gently buffing away old cells, the rest of my skincare routine just ‘clicks’. This exfoliator makes all my other products work harder.

    My skin has lost its lustre of late. It looks dull and make-up is just sitting on its dry, uneven surface. Time to shake things up, but not too much because my skin is stupidly sensitive. I’m using The Gentle Acid, as recommended by Skin Rocks founder and longtime advocate for exfoliating toners, Caroline Hirons. Without rousing a hint of irritation, my skin is smoother, noticeably brighter and feels firmer - and I’m only a week in.

  • Sunkissed Secret

    Matte Velour Pressed Powder in Dark


    Why it works

    This creamy powder is remarkably blendable. You can really sheer it out for a natural, flattering finish.

    Following a make-up consultation at Code8’s Burlington Arcade boutique, I’ve been persuaded to swap bronzer for a face powder in a shade that’s darker than my skin tone. Sasha Ghodstinat, Global Head of Artistry, applied a pressed powder along the tops of my cheekbones, around my hairline and under my jaw - and I love the results. No glitter or orangey undertones. And it’s a mattifying, long-lasting finish. This hack will come into its own in hot weather.

  • Oil's Well

    Life & Soul Omega-3 Fish Oil Daily Capsules

    Bare Biology

    Why it works

    Easy to absorb and digest, these are small capsules of unadulterated, sustainably sourced Norwegian fish oil.  

    During a recent consultation, Victoria Health co-founder and In-House Pharmacist Shabir Daya MRPharmS pointed out something pretty important missing from my daily supplements intake. As well as my multi-vitamin, vitamin D oral spray, probiotic tablets and collagen powder, Shabir suggested I start taking Omega-3 supplements “because two portions of oily fish per week are not enough to run your whole body”.

  • High Brow

    Eyebrow Pen in Clove

    BBB London

    Why it works

    The smudge-proof pigment is buildable and the ultra fine, three-pronged pen tip mimics real brow hairs.

    By applying light, feathery strokes, I add structure and definition to my brows slowly, but surely. This pen is so subtle, I have to keep standing back and comparing my brows to appreciate the difference. As well as filling in sparse patches, the bristles are stiff enough to brush up my natural hairs. I can also press the nib down lengthways to carve out some straight lines.  

More Hello! Fashion

See more