Holly Willoughby's unexpected go-to homeware brand revealed

This Morning star Holly Willoughby tends to keep her home tightly under wraps, but the photos she has shared in the past often have a recurring theme: Emma Bridgewater designs.

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This is notable not least for the fact that prices start from just £2.75, meaning it's something we can all invest in for our own homes, but for the fact that they're gorgeous.

MORE: Holly Willoughby's beautiful home kitchen revealed

© Photo: Instagram

Holly first shared a photo of a mug with the word 'Granny' on from the polka dot collection in 2017. She captioned the post, "Errmm?..."

The same design with multicoloured hearts is available from just £20.95, with an additional £1 per personalised character.

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© Photo: Instagram

At Christmas time, she also invested in a festive mug from Emma Bridgewater, with her name 'Holly' on the front. The design came from the 'Little Holly' collection which isn't currently live but we're hoping will make a reappearance when it's closer to December.

© Photo: Instagram

Plates, bowls and serving dishes from the label make up almost all of Holly's kitchenware collection. As she served Christmas dinner for her family, she unveiled everything from heart-shaped bowls to large platters and bowls.

© Photo: Instagram

She showed an additional image when she baked a cake for her daughter Belle during lockdown. Her exact soup plate is currently on site for £19.95, while her oval platter is available in the exact same design but a circular shape.

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© Photo: Instagram

On Mother's Day, Holly posted a photo of herself and her children enjoying breakfast in bed, revealing yet more from the polka dot range, including the standard-sized plate and the plain polka dot mug.

Holly lives in a £3million home in London with her husband Dan Baldwin and their three children Belle, Harry and Chester. 

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