Why Princess Eugenie and Jack Brooksbank could keep baby's name under wraps for weeks


The royal, 36, and her husband Jack Brooksbank, 40, have welcomed a baby daughter, a younger sister for August, five, and Ernest, three


Eugenie Jack baby name - Eleanor
Eleanor Dye
Eleanor DyeOnline Royal Correspondent
1 hour ago
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Princess Eugenie and Jack Brooksbank have shared the happy news that they have welcomed a baby girl – but are yet to reveal her name. 

The couple, who have been married since 2018, said they were "so excited" and "beyond in love with our girlie" as they revealed they had welcomed their daughter in a hospital in Lisbon, Portugal, on Monday. 

Unusually, the announcement didn't include a baby name reveal, and royal fans are eagerly waiting for news of the moniker. 

However, they may be kept on their toes for a while longer. 

Princess Eugenie and Jack Brooksbank's baby daughter born August 3 2026© Princess Eugenie
Princess Eugenie and Jack Brooksbank's baby daughter was born August 3 2026

HELLO! understands that Eugenie, 36, and Jack, 40, are taking their time choosing a name for their new arrival and will announce it when they feel the time is right.

The baby girl's older brothers are called August and Ernest, so Eugenie clearly has an adorable taste in names – and it will all be worth the wait!

Princess Eugenie and Jack Brooksbank smiling, standing close together in a formal setting.© Getty Images
Princess Eugenie and Jack Brooksbank said they were "so excited" to share the news

Princess Eugenie and Jack Brooksbank's careful choice of baby names

While it may seem unusual to not include a name in the official announcement, Eugenie and Jack have previously taken their time to decide their children's names, to ensure they pick the perfect one. 

Similar to his newborn baby sister, August Brooksbank's name was not included in the palace's statement or in Eugenie's initial post announcing his arrival in 2021. His full name, August Philip Hawke Brooksbank, was revealed 11 days later in a post on the Princess' Instagram.

Eugenie and Jack welcomed their son August in 2021 and their second child Ernest in 2023© Instagram/Princess Eugenie
Eugenie and Jack welcomed their son August in 2021 and their second child Ernest in 2023

However, the birth announcement for their second son Ernest in 2023 did state his full name, Ernest George Ronnie Brooksbank.  

Both names hold meaningful significance for the family, so it's likely the new name will follow this tradition too. 

August was named after multiple relatives, including Eugenie's paternal grandfather, Prince Philip. And, after Ernest was born, Eugenie wrote on Instagram: "He is named after his great great great Grandfather George, his Grandpa George and my Grandpa Ronald."

Princess Eugenie announces a new addition to the royal family

Jack and Eugenie's baby will be 15th in line to the throne. 

"Her Royal Highness and her daughter are doing well. Princess Eugenie and Mr Brooksbank are deeply grateful to the hospital staff for their care," Buckingham Palace shared in an official statement on Tuesday. 

Four people walking on a path with one holding an umbrella. No celebrities detected.© Getty Images
Jack Brooksbank, Princess Eugenie, Edoardo Mapelli Mozzi and Princess Beatrice arrive for the wedding of Peter Phillips and Harriet Sperling

The Palace added that King Charles, Queen Camilla, and "other members of the Royal Family" have been informed and are "delighted" by the news. 

Meanwhile, Eugenie took to her personal Instagram account to share a sweet image of her new arrival in a pink babygrow.

She said: "Jack and I are so excited to announce Baby Girl Brooksbank!! We are beyond in love with our girlie."

Eugenie and her older sister, Princess Beatrice, are the daughters of Sarah Ferguson and Andrew Mountbatten-Windsor.  

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