Beauty collective - Page 3

Last Updated On | 18 Jul 2026

These iconic foundations are better than before

Estee Lauder, Armani and By Terry have reformulated their base best-sellers – here are our honest thoughts

Why your 70-year-old mother has better skin than you - and it's not just genetics

If your mother has a super simple skincare routine, yet somehow looks better than you, the key could be in her pared-back regimen

'Skin tone hair colour' is the secret to glowing skin – but there's a catch

Should your hair colour match your skin tone? TikTok thinks so, but hair experts caution it's not as simple as it seems.

Can dark showering 'genuinely help' us sleep better? Experts weigh in

Showering with the lights off is the latest sleep hack taking over #ShowerTok. But is there any science behind it? In honour of World Sleep Day, we dive into the sleep-supporting trend

Is this nostalgic nail trend replacing gel polish?

Long-lasting, realistic and available in endless shapes and designs, press-on nails are the new must-have manicure – no salon appointment required.

Quiet time could help you live longer - and you only need 5 minutes per day

Make some noise for quietude, the fast-growing wellness trend that could help reduce stress, sharpen your brain and even help you live longer

This 'lived in' beauty look stole the show at the SAG Awards

Emma Stone, Odessa A'Zion and Aimee Lou Wood all sidestepped the maximalist beauty trend this season, opting instead for 'lived-in' makeup

This Korean skincare helped calm my perioral dermatitis

After years of flare-ups, beauty journalist Emma Stoddart simplified her routine and leaned into barrier-focused Korean formulas…

Nostalgic 'popstar bangs' are trending again - here's how to style them now

From Miley Cyrus donning her Hannah Montana wig for the first time in 15 years to Hilary Duff's return to the charts, popstar-worthy face-framing fringes are back in a big way

The surprising reason I'm losing my hair in my 40s - and the good news about getting it back

Beauty Editor Cassie Steer spoke to trichologists about why she's losing her hair three months after being bedridden with flu

We asked Gen Z what's actually cool in the beauty world – and you'll be surprised what they said

Trends are coming and going quicker than ever, but Gen Z aren't buying it

10 date night beauty secrets our experts want you to know

HELLO!'s Beauty Collective shares their top date-night beauty picks, from skincare and fragrance to make-up and haircare

These date night fragrances get compliments without fail

HELLO!'s Beauty Collective shares the date night perfumes that everyone finds irresistible

Is ghd's Speed hairdryer worth the £299 price tag?

ghd's new Speed hairdryer blows the competition out of the water when it comes to speedy drying time with minimal damage to hair

The Body Shop's '90s favourite Dewberry is back! Can this Gen X beauty editor get away with wearing it in midlife?

Writer Bethan King spent her teens reeking of The Body Shop’s iconic Dewberry fragrance — and now it’s back!

The 5 beauty mistakes that skincare experts are begging you to stop making

From skipping crucial skincare steps to playing it safe with makeup in midlife, HELLO!’s Beauty Collective delves into the worst mistakes you’re making when it comes to skincare, makeup and more

2025's most impressive beauty launches according to our editors

HELLO!'s Beauty Collective shares the 2025 beauty buys they're taking in to 2026 and beyond

I always buy perfume for the women in my life - here's what to consider when you're Christmas shopping

Josh Osman shares a foolproof guide to choosing the perfect perfume gift for friends, girlfriends and family members

7 party dress fragrances guaranteed to get you compliments this Christmas

Choose your party season perfume wisely…

Everything our beauty editors finished in 2025 – from £7

When a beauty editor uses something down to the last drop, you know it's a goodie…

This 'preventative' laser treatment took me back to my 20-year-old skin

At 30, I wasn't ready to get on the Botox train, but a combined laser treatment, designed to restore youthful skin, piqued my interest

14 beauty editor-approved tips for super soft skin this winter

From lustrous limbs to LBD-worthy décolletés, welcome to HELLO!'s Beauty Collective's ultimate head-to-toe (winter) glow-givers for flowing skin when the weather is bleak

I love makeup – so why have I stopped 'making an effort' at 58?

Journalist Lisa Barrett has been going makeup-free for several months now – and wonders if she'll ever pick up her beauty bag again

I'm abandoning 'clean girl' beauty for this 'messy' look

Just in time for Halloween, goth beauty has found its way back into the mainstream. Here's how to wear it

All my friends are asking me about skincare right now – this is what I tell them

Skincare queries are at an all-time high in the beauty world. Here's what experts are telling their friends about caring for their skin this autumn

Retinol in your 40s and 50s: what a top dermatologist wants you to know

Beauty Editor Donna Francis talks to dermatologist Dr. Justine Kluk about why it's never too late to start adding retinol to your skincare routine

I'll never use straighteners again after trying this smoothing hair tool - and it's in the Amazon Prime Day sale

My hair styling time has been cut in half now I've tried the GHD Duet Blowdry

The 00s beauty trend I'm taking into 2026

The trend for Y2K is showing no sign of waning, with early noughties beauty looks set to dominate in 2026

Why have I suddenly started craving vanilla scents in midlife?

After decades of indifference towards vanilla scents, HELLO!'s contributing Head of Beauty, Cassie Steer, discovered that perimenopausal hormones could be the reason for her shift towards indulgent scents

My 'subtle' haircut at 49 was like a facelift - here's what to ask your stylist for

Beauty Editor Donna Francis's hair was dragging her down - until she opted for a subtle cut that refreshed her look. Here she shares her secret weapon for youthful hair

Beauty editors are all obsessed with this early 2000s perfume

Our olfactory preferences have seen a huge shift back towards the early 2000s – are you on board?

7 autumn/winter 2025 beauty trends we'll be trying immediately

As well as falling leaves and pumpkin spice lattes, autumn brings a host of new beauty trends. Our editors put them to the test

Beauty editors swear by this Japanese skincare brand for plump, refreshed skin

Could Japanese beauty be the secret to midlife radiance? Our editors put Hada Labo Tokyo to the test and here are their reviews...

I have 'age dysmorphia' when it comes to makeup - can I still wear flicks and foundation in my late 40s?

Beauty Editor Cassie Steer wonders if it’s time to upgrade her go-to makeup look

I've tried everything for my scalp psoriasis – here's what finally helped

After a decade of struggling with scalp psoriasis, HELLO!'s Sally Morgan finally found a treatment to ease the condition

Motherhood changes your beauty routine - here's how 3 experts adapted theirs

Back-to-school season is almost here. HELLO!s Beauty Collective spoke to three beauty brand founders – who are also mothers – about fitting in their skincare and makeup routine around the school routine