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Matalan Style Contest 2012 at John Smith's Grand National

13 MARCH 2012

For the fourth year running, leading retailer of men and women’s clothing, Matalan, will sponsor Ladies’ Day at John Smith’s Grand National. The event, which takes place on Friday 13th April 2012, has become world renowned for its displays of fabulous fashion by the Ladies of Aintree, who take the opportunity to flaunt their sense of style in typically bold and colourful creations.

To celebrate the biggest day for fashion in the North West, Matalan will be bringing even more glamour to the proceedings with the Matalan Style Contest. Entrants of the competition are given the chance to showcase their raceday outfit in front of a panel of fashion industry experts and top fashion bloggers, with a range of top prizes up for grabs.

 

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The Lady voted Matalan’s Most Stylish Racegoer will win the grand prize of £5000 cash, as well as the opportunity to parade their unique sense of style to the people of Aintree. Other prizes include:

• Feature in a Matalan photoshoot

• £500 worth of vouchers to spend in Matalan stores

• A £500 totepool bet on John Smith’s Grand National

• £500 worth of Benefit goodies

If you think you’ve got the fashion flair to walk away with the top prize and the Most Stylish Racegoer crown, you can register in advance at www.aintree.co.uk/matalanstyle, which also gives you the opportunity to strut your stuff on the catwalk in the Matalan Style Enclosure. Entrance to the contest is free and is open to anyone attending Ladies’ Day at Aintree Racecourse on Friday 13th April 2012.

Tickets for Aintree are available at www.aintree.co.uk and prices range from £35 to £204.

For a little style inspiration, take a look at these top tips for what to wear for Ladies’ Day at Aintree.

Keep it classy

Maxi dresses are a great way to flatter your figure whilst looking elegant and classy. Opt for a long, flowing gown that cinches below the bust line and sweeps the grass, and then team it with chic accessories for instant glamour. Due to the soft summery feel of the maxi dress, they work best when worn with an open toe; wedges make a great choice and can help you to avoid that sinking feeling in the grasses of Aintree!

Go against the grain

Dresses are the garb of the day at Aintree, but jumpsuits and trousers have made a comeback in recent years and can look fabulous when teamed with the right top. Palazzo pants look set to be a huge trend for Spring/Summer 2012 and Matalan offer a great range of ladies blouses to accompany them.

Make a statement

Let your accessories do all the talking and make a stylish impression with a bold hat. Whether you plan to go all out with huge headgear or keep it demure with a veiled mini-hat, wear your hair sleek and simple and keep earrings and necklaces minimal for a fashion forward, yet elegant look.
 

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