21 OCTOBER 2002
The invitations promised a night of Absolut Voyeurism and there was plenty to look at as Hollywood’s fabled Chateau Marmont hotel threw open its doors to 300 carefully selected guests for the launch of Stella McCartney’s new ad campaign Absolut Stella.
Steve Martin, Josh Hartnett, Matthew Perry, Roger Daltry, Tom Ford, Courtney Love and Cristina Ricci were among the A-listers sipping Absolut Stella Mojitos and mingling in the lobby, garden and exotically themed guest rooms – many of which were strategically strewn with panties, gowns and bomber jackets from Stella’s collection – as the lavish marketing campaign got under way. The four-page insert, which features watercolours and drawings of a sultry woman half-clad in Stella’s clothes, by British figurative painter David Remfry, debuts this month.
“Absolut has a long history of collaborating with fashion designers, photographers, painters and other visual artists and I’m excited to join their ranks,” said Stella. “I’m particularly excited because this marks the first time that drawings have been used in the campaign.”
The star-studded bash also marked Stella’s debut on Los Angeles’ hip social scene where the designer clearly has a loyal fan-base.
“I’m obsessed with her jeans,” enthused actress and singer Monet Mazur. “They give anybody a great ass and telephone poles for legs.”
“I really love Stella, especially because she’s a vegetarian,” raved Shiva Rose, while Shannen Doherty effused: “She makes it sexy without being too obvious.”