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These Unicef star ambassadors are on a mission to help millions of children

1 December 2015
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Emma Bunton and Robbie Williams have joined forces to spread the true message of Christmas this year – helping children around the world. The former Spice Girl and the Rock DJ singer, alongside Tom Hiddleston, Ewan McGregor, Michael Sheen and other celebrities, are showing their support for Unicef's new World Upside Down campaign.

Read the full interview in this week's HELLO! magazine, on sale now in all good newsagents and available to download on iPad, android, kindle fire and more formats. Or subscribe today to make sure you don't miss an issue!

The stars, who act as the charity's ambassadors, have appeared in a very powerful photograph, seen for the first time in this week's copy of HELLO! magazine.

Usually pictured in the field, the celebrities are seen where the emergency relief starts – in one of the warehouse hubs storing the life-saving supplies that can be shipped around the world within 48 hours.

"It breaks my heart to think of what some children must be going through," said Emma, who has two children with partner Jade Jones.

"As we approach Christmas, many of us are thinking of what gifts to buy our children and warehouses will be full of parcels ready to be sent out. For millions of children around the world this winter, presents are a distant dream."

When an emergency hits, children's worlds are turned upside down. Unicef provides blankets, vaccines, clean water and its school-in-a-box, which is, Robbie says: "Literally a box that contains everything that's needed to teach 40 pupils – from notebooks to pens, rulers, felt tips, inflatable globes, portable blackboards and chalks."

"Schools give children a sense of normality following a natural disaster," Robbie, who has been a Unicef ambassador since 2001, said.

Text BLANKET to 70800 to give £3 and help provide a thermal blanket to keep a Syrian child warm this winter. Until 31 January, the government will double your donation. Visit Texts cost £3 plus one standard rate SMS. Unicef receives 100 per cent of your donation.

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