Eamonn Holmes has been praised by his fans after making a "fantastic" new announcement in aid of a cause very close to his heart.
The This Morning star revealed in a video on Thursday that he has joined Cameo and will be recording personalised messages for fans to raise money for Dog's Trust.
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Taking to Instagram, Eamonn shared his new venture in a clip cuddling his beloved pet dog Maggie, explaining that a portion of the proceeds from his £78.75 messages will go to the animal charity.
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He said: "I’ve joined Cameo! What is Cameo I hear you ask? I can send personalised messages to your family and friends whatever the occasion.
"Initially, a portion of the proceeds will go to the @dogstrust , a charity very close to my heart and where I adopted our lovely Maggie from!"
He added: "As the months go by, I’ll also look at donating money to other lesser-known charities and causes."
It wasn't long before his followers commended him on his worthy efforts, with one writing: "This is fantastic Eamonn, such a kind soul you are." A second said: "This is a good message."
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You can now get a personalised message from Eamonn
A third added: "Wonderful, Eamonn. How lovely of you!" A fourth said: "That's brilliant, Eamonn! Love your cute dog."
It isn't just animals that Eamonn is looking out for either. Last week, he announced a surprising new venture in which he'd serve as an "agony uncle" for those who aspire toward a career in media.
Eamonn said: "Hiya. Today I went into London for a business meeting, there's a lot of business meetings in what I do and I put #LoveMyJob and that got a lot of you to respond and… a lot of you don't love your jobs as well.
"And I thought, look if you want to break into media and if you've got a question about media in any terms of tuition or my advice on certain things, get in touch with me, leave a question and in future weeks I'll do a series of replies to those questions."
He added: "You don't even have to be in media, just think of it as a sort of Agony Uncle!"
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