Shed the dark, dull shades and monotone prints this winter; Christmas is all about colour and what better shade to represent the joyous holiday than the Father Christmas favourite — red.
Stars such as fashionista Sarah Jessica Parker and stunning starlet Kristen Stewart have been spotted in the elegant and exuberant shade, stealing the spotlight from other A-Listers with all-in-one outfits in the hot hue. SJP opted for Giambattista, while Twilight star Kristen recently sported a Reem Acra gown at the Cosmopolis premiere.
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And it's the jolly Santa persona that has caused the hype for the seasonal colour with his bright red attire that appears every year. Seen previously in blue, green and yellow, Father Christmas owes his red robe not to ancient legend or myth, but to the Coca Cola company in 1930. The rationing and reasoning of the 1930s meant that Sundblom's artistic red dressed santa offered a little escapism and it was the warmth and brightness of the colour that made the shade so popular during this festive season.
So we are following in his footsteps - with an abundance of jerseys, jackets, dresses and skirts hitting the stores, be the 'lady in red' this fall and give Father Christmas a run for his money. After all, Santa is always in fashion at this time of year...
Whether burgundy or berry, cerise or crimson, ruby or rosewood, make a red hot statement in our selection of the finest festive pieces the high street has to offer.
Welcome the Christmas spirit in style this season and beat the cold winter chills in an all red traffic-stopping coat such as Urban Outfitter's Kimchi Blue Velvet Detail Mod Coat with fur collar to keep nice and warm. Or simply add a touch of colour accesorising with a warm hat, scarf and gloves.
For simple everyday wear, team your office outfit with a bright bold bag, adding a touch of creativity to your daytime look. Topshop's edge paint satchel might be just what you need to spice up your favourite meeting ensemble or coffee catch up outfit.
And finally, no winter wardrobe update would be complete without a party frock — particularly since the party season has officially been summoned.
Go Christmas cute in the ASOS exclusive off the shoulder dress with side bow detail, perfect for a family Christmas day do, or combined with high-heels this dress would stand out from any crowd at a cocktail occasion or office party. Similarly Mango's flawless floor-length number made of pure silk with pleated bodice detail is ideal for the festivities well under way.