Holly Willoughby looked SO chic on Tuesday's This Morning, wearing a classically stylish outfit from Samantha Cameron's fashion label Cefinn. Samantha is married to former Prime Minister David Cameron. Holly's look consisted of a red crew-neck jumper that cost £150, and a maxi pencil skirt that had military-style contrast piping and a side split, which had a price tag of £220. Fans loved the look, and took to the comments section of Instagram to shower the ensemble with praise. The mother-of-three added black high heel shoes and her hair and makeup looked immaculate.
Holly's outfit was classic and elegant
For those of you who don't know, Samantha Cameron founded her fashion label in 2017 and the London-based label creates chic, grown-up fashion for the 'multitasking urban woman.'
SHOP: £150, Cefinn
According to the official website, every piece is designed to be smart, modern and feminine. The clothes are known to be easy to wear and elegantly understated - 'fashion you don’t have to overthink – step into it in the morning and you’re good to go 24/7, from a day in the office to a dinner date with friends.' The label is pronounced ‘Sefin’ to rhyme with ‘Elfin’, and is based on an acronym of Samantha’s surname, Cameron, and her children’s initials: Elwen, Florence, Ivan and Nancy. How cute.
SHOP: £220, Cefinn
Holly's outfit the day before was a slightly pricey number, too. The TV host wore a beautiful grey and black check shirt dress, which came from high-end designer brand Claudie Pierlot Paris.
Holly wore this dress on Monday £260, Claudie Pierlot Paris
We've tracked down the long-sleeve design and you can pick it up online for £260.
MORE: Holly Willoughby and her kids' Marks & Spencer Christmas pyjamas are adorable
The frock has an asymmetric hem and a belted waist. You can button it right up to the shirt collar or leave it open by doing up fewer buttons. It's both casual and feminine, and would look fab teamed with a coat or blazer. Once again, viewers were very taken with the look and took to Instagram to give it a big thumbs up. "Classically stylish!" one fan wrote. Another added: "Gorgeous dress Holly, you look so beautiful and elegant."
READ: Holly Willloughby's leather mini dress has This Morning fans going wild
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