13 times Holly Willoughby gave us summer swimsuit inspiration


Soak up the sun in some gorgeous Holly-inspired swimsuits…


holly willoughby
Tania Leslau
Tania LeslauFashion Features Editor
August 10, 2022

Holly Willoughby knows how to spark envy with her gorgeous sun-drenched holiday snaps. Across the years, the ITV star has shared some stunning beachside photos wearing heavenly swimsuits. From stripes, straps and metallics, Holly has rocked it all when it comes to swimwear.

READ: Instagram fans compare Holly Willoughby to Marilyn Monroe in sexy white £164 swimsuit

We've rounded up Holly's best bikini pictures for upcoming holiday inspiration. Whether you're after a swimsuit, bikini or both, Holly has got you covered.

Holly Willoughby in a blue and white checkered bikini top, smiling and touching her face.

Holly's company, Wylde Moon shared a photo of the This Morning presenter styling out a tiny blue bikini as she relaxed in a sun-soaked snap. The snap only showed the top of the two-piece, which featured a striking blue and white plaid design, as Holly enjoyed the sun's rays and let her luscious blonde locks down.

A woman in a blue and white checkered swimsuit poses against a white background.

Gingham wrap swimsuit, was £95, now £57, Lands' End 

SHOP NOW

Get Holly's gingham look with this amazing swimsuit from Land's End.

A woman in a black bikini with 'Miss Beldezi' written on it, floating in water.

Holly and her husband Dan Baldwin had a special moment to mark their 15th wedding anniversary.  In celebration, Holly took to a nearby pool in a tiny string bikini that carried a personalised message. In a black-and-white photo shared on Instagram, the This Morning presenter was seen swimming in a large pool in the black item, which said 'Mrs Baldwin' on the rear of the two-piece. Holly looked like a mermaid as she glided through the water, with her blonde locks billowing behind her.

Two black velvet bikini pieces, top and bottom, displayed on a white background.

Juicy Couture Logo-embellished mid-rise velour bikini, £60.00, Selfridges

SHOP NOW
Holly Willoughby on a boat, wearing a blue and white striped bikini top and sunglasses, smiling.

Kicking off the list is a smiley selfie of Holly on holiday wearing a lovely white and blue striped swimsuit with feminine ruffle detail. Holly looked radiant in the piece, which she paired with some sunglasses for a head-to-toe holiday glow.

Love Holly's ruffled look? We found a perfect frilly option for your sunny holidays abroad.

Woman in blue and white checkered swimsuit, holding sunglasses.

Gingham Ruffled Swimsuit, £235, Ephemera

SHOP NOW
Holly Willoughby in a white swimsuit, holding a sunscreen bottle by a pool.

Next up is Holly's heavenly white swimsuit with tie-knot detailing. The ITV star beamed in the beach babe one-piece, flaunting a goddess-like tan and sun-kissed highlights. Holly rocked the angelic number as she relaxed in the fabulously hot climate.

If you're after a wow-worthy white piece, here's the ideal number for you.

Edita Vilkeviciute stands in a white one-piece swimsuit and colorful headband.

White Swimsuit, £49.99, Mango

SHOP NOW

MORE: Holly Willoughby's new £39.50 Marks & Spencer dress WILL sell out

Holly Willoughby smiling in a black tank top, lying on a blue surface.

Holly took a dive for a stunning underwater selfie wearing a classic black swimsuit. The star smiled into the camera as she flashed a sneak peek of her timeless swimsuit that featured thick strap detailing and sleek finish.

Fancy sporting a flattering black one-piece on your next island escape? Here's the perfect swimsuit for your summer wardrobe.

Woman in black one-piece swimsuit posing against a plain wall.

Black Swimsuit, £39, John Lewis

SHOP NOW
Two individuals, one in a blue and white striped swimsuit, raise their hands by a pool.

Holly shared this adorable picture of her and her son practicing their diving technique while sitting on the side of the pool. The beloved TV host looked dazzling in the vertically striped number, featuring a low scoop back and nautical blue and white colour palette.

Intrigued by Holly's vertical striped suit? Here's our favourite pick that looks just like it.

A woman in a black and white striped one-piece swimsuit poses for a photo.

Monochrome Stripe Swimsuit, £29.99, Gap

SHOP NOW
Holly Willoughby and Phillip Schofield smiling in a pool, wearing swimwear.

The This Morning presenter embraced her co-host, Phillip Schofield, for a friendly pool photo wearing a sweet baby pink swimsuit with thick straps and scoop neckline. Holly looked effortlessly feminine in the piece, which complemented her enviable golden glow.

Think pink with this gorgeous pink swimsuit that will enhance your gleaming holiday tan.

Edita Vilkeviciute in a pink one-piece swimsuit, holding a colorful tote bag.

Pink Textured Swimsuit, £49.99, Mango

SHOP NOW
Holly Willoughby smiling, holding a pink folder, wearing a blue and white striped bikini top.

Blue and white stripes seem to be Holly's all-time favourite swimsuit trend. The star beamed in another striped swimsuit boasting sailor-esque blue and white stripes and square neckline as she snapped this stunning selfie while lounging in the shade.

If you want to jump onboard the classic blue and white stripe trend, keep scrolling to discover your dream swimsuit.

Woman in a black and white striped one-piece swimsuit posing against a plain background.

Navy and White Stripe Swimsuit, £35, John Lewis

SHOP NOW

SPRING FASHION: 17 new-in pieces that are trending for the new season

A woman in a white swimsuit is stepping onto a boat while another person points.

Holly looked like a real-life mermaid as she emerged from the sea-green waves of the ocean wearing a pristine white swimsuit that we just can't get enough of. The mother-of-three was the ultimate Bond Girl in the hypnotising item which we would love to see in our summer wardrobes.

Emulate Holly's beach babe look with this heavenly white number.

A woman with long blonde hair in a white one-piece swimsuit poses on a white surface.

Plunge White Swimsuit, £26, ASOS

SHOP NOW
Holly Willoughby smiling in a pink bikini while floating in a pool.

Holly made a splash in rockstar metallic pink and she dipped below the surface of a swimming pool during her family getaway. Opting for a more vibrant bikini, the presenter looked incredible in the shiny two-piece featuring a strapless top for maximum tan line prevention.

Treat yourself to this glam glitzy bikini with flirty pink metallic shine for a statement poolside look.

Woman in pink bikini with decorative elements, smiling and posing with hand on head.

Metallic Pink Bikini, Top £11.20, Bottoms, £7.70, ASOS

SHOP NOW
Two women stand on a beach holding surfboards, smiling for the camera.

Posing up a storm alongside close friend Davina McCall, Holly looked phenomenal in a slinky black swimsuit with thin straps and flattering scoop neck. Davina smiled next to her wearing a red and white stripe top as both stars sported a surfer girl aesthetic.

Feel confident in black wearing this slimming swimsuit that's a go-to swimwear staple.

Woman in black one-piece swimsuit smiling and posing on a beige platform.

Black Ruched Swimsuit, £29.50, M&S

SHOP NOW

SEE: HELLO!'s sensational 'Beauty Book' - your ultimate go-to guide for summer chic

Person wearing black bikini bottoms with 'Mrs. Robinson' in white rhinestones.

The ITV host certainly isn't afraid to drop jaws when it comes to bikini pictures. Holly shared this saucy but hilarious bikini snap with followers on social media. Wearing a black bikini with the words: "Mrs Baldwin," written in diamante, Holly wowed fans with the image that was taken to celebrate her recent marriage to husband Dan Baldwin.

Jazz up your swimwear style with this glittering piece that will help you stand out from the crowd.

A woman in a green one-shoulder swimsuit poses with her hand on her hip.

Blue One-Shoulder Glitter Swimsuit, £193, Oseree

SHOP NOW
Holly Willoughby in a colorful bikini top and grass skirt, posing with a lei.

Hawaii chic was on the menu for this 2005 throwback picture of Holly appearing on the show Ministry of Mayhem. The daytime TV icon rocked a hula skirt and flower lei while sporting a blue and green striped bikini top for her comedic performance.

MORE: Dua Lipa turns up the heat in bold and beautiful bikini photos

Rock Holly's Hawaii-ready striped bikini top with this sporty item below. Pair with some plain black bikini bottoms for a playful look.

A woman in a striped bikini top and denim bottoms stands facing the camera.

Green and Lavender Striped Bikini Top, £35.50, Solid and Striped

SHOP NOW

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

More Celebrity Style
See more