Ah, the notorious no-makeup makeup look. Instagram and TikTok are both practically heaving with staggeringly beautiful models and influencers looking glamorous, but on a seemingly low-maintenance level.
For some, dashing out the door wearing only a slick of lip balm is more than satisfactory – rest assured, envious doesn't quite cut it. But what about the times when barefaced is definitely not on the agenda, and yet, you want to achieve a natural makeup look?
WATCH: Antonia Thomas on the cover of HFM's July Issue
MORE: Millie Bobby Brown reveals her exact holiday makeup routine
Not all of us are blessed enough to have the likes of Mary Greenwell on speed dial – one of the industry's most esteemed artists who has worked with everyone from Kate Moss to Princess Diana. But we could probably all do with a helping hand when it comes to achieving a natural look at home.
Hello! Fashion shares our top four beauty tips to help you nail the no-makeup look:
Makeup by @neilyoungbeauty
Buff your base
The way in which you apply your base can make a huge difference when it comes to achieving a natural finish. Instead of using a traditional flat foundation brush, opt for a tool that will help you blend in your base with ease.
MORE: According to Elsa Hosk you can contour your lips
A damp makeup sponge or a fat buffing brush will do the trick and help you avoid those infuriating brush strokes that can appear after applying foundation.
Foundation Buff Brush, £29, Clinique
A dramatic smoky eye is perfect for a glamourous occasion, but loading up with an entire palette's worth of shadow is not exactly in keeping with a daytime vibe.
READ: 11 best makeup setting sprays makeup fans swear by
For an easy, natural eye makeup moment, subtly line your eyes not with black, but a flattering brown kohl and soften it with a smudger brush.
Rock 'n' Kohl eyeliner in Barbarella Brown, £21, Charlotte Tilbury
Some of the biggest brow trends at the moment, both fluffy and feathered to name a few, lend themselves perfectly to the natural look. The classic Insta-brow that reigned supreme a few years back?
We're over it – lay your pomades to rest, and instead plump for a tinted fibre gel to give your brows a little extra thickness and set them in place.
Tom Ford Fibre Brow Gel, £41, John Lewis
Especially in the summer, cream formulas are brilliant for applying a subtle wash of colour.
MORE: Does Beauty Pie's new influencer-approved glow serum live up to the hype? Reviews are in
Because cream makeup products blend so seamlessly, they are often the better option, preferable to powders, when it comes to nailing that natural, glowy effect.
Milk Makeup Lip + Cheek in Werk, £18, Selfridges
Like this story? Sign up to our HELLO! newsletters to get other stories like this delivered straight to your inbox.