Salma Hayek celebrates becoming face of Pomellato's new collection at launch party


On 27 February 2015

Hollywood star Salma Hayek wowed on Thursday at the launch of jewellery brand Pomellato's new Milano Collection, where she also celebrated becoming the new face of the brand. It is a return to the brand for Salma, who featured in a charity campaign in 1995.

Speaking at the launch, 48-year-old Salma said: "A Pomellato jewel has the character and power to enhance a woman's personality. "It allows her to reinvent herself every time she wears it."

Salma Hayek at the launch of Pomellato's new collection

At the party, which coincided with Milan Fashion Week, Salma wore a gorgeous cerise dress with ruffle detailing, and accessorised with Pomellato's Tango necklace and ring in rose gold with brown diamonds.

Letting her natural beauty shine through, the Mexican-American actress kept her hair and make-up simple, and wore platform gold sandals.The glamorous cocktail party was also attended by Vogue Italia's  Franca Sozzani and Andrea Morante, the chief executive officer of Pomellato.

Andrea added: "With Salma, Pomellato is living a new adventure and a beautiful transformation while remaining true to its origins. "The shots of Salma feature the brunette beauty in aquatic scenes and were taken by Mert & Marcus.