Skip to main contentSkip to footer
collage of three close up beauty images

2025's best beauty trends you can actually wear

Beauty editor-approved makeup looks for your most stylish summer

When you purchase through links on our site, we may earn commission. Read our full commerce guidelines here.

This content is written in partnership with our chosen advertiser. To learn more click here

Melanie Macleod
Deputy Beauty and Lifestyle Editor
May 21, 2025
Share this:

Whilst sliders and sunglasses might herald the change in season for some, it's a makeup switch-up that marks a more subtle shift to summer and this season it's all about ease. 

The tried-and-tested classics are perennial favourites for good reason but it's always fun to go a little off-piste and whether that's levelling up your eyeliner with a touch of embellishment or eschewing coral for an unseasonably dark berry on the lips, there's something for everyone. 

The starting point for all? A luminous complexion which makeup artist Emma Miles achieved using a raft of glow-giving products, our favourite being L’Oreal Paris’ Le Glass and Le Glow sticks; perfect for on-the-go-glow. So buckle up, and hold onto your eyebrow pens, we're about to shake things up a little.

1. Nouveau natural 

close up of a woman with beautiful clear skin and blonde hair

'No makeup-makeup' is beauty's biggest oxymoron, but doesn't need to be laborious thanks to a smattering of faux freckles (spied at shows such as Vivienne Tam) and amped up arches, which can be achieved using just one product. 

"I love eyebrow inks for creating fine, feathery strokes for brows that look naturally fuller without looking blocky," says makeup artist Emma, who used the same pen to fake sun-kissed freckles; drawing them onto her fingers before pressing them into the skin. Freckles are a brilliant way to add some sunkissed colour to your complexion without having to resort to all-over bronzer; the key is to etch on different sizes and intensities to imitate real-life skin sprinkles."

2. Think pink

model with blonde side swept hair and bold pink eyeliner

Proving that pink can be grown up, the squared-off, organic shape of this look lends a slightly rebellious edge and was made for fingers. "I used a cream eyeshadow as you can apply it in quite a painterly way before blending off the edges with little taps," says Emma, who finished the look with a little mascara pushed into the roots of the lashes. Perfection is not the aim of this look so don't be afraid to experiment.

3. Midas touch

close up of eye with yellow eyeliner

"Metallics don’t have to be all ore (pun intended) nothing; Emma used a small fan brush to sweep liquid pigment across the eye in one fool-proof stroke that intentionally left some skin on show a la designer Lutz Huelle. Not only is it super-easy to recreate, it lends a cool-girl nod to glitz without feeling too showy or 'done' and catches the light beautifully, making it a perfect beach-to-bar option for holiday season."

4. Cherry bomb

close up of ultra glossy lips and embellished nails

Not traditionally synonymous with summer, a succulent, deep red was the backstage hue du jour with gloss being the medium of choice. "I applied a lipstick first, blurring the edges with a fluffy brush - a big trend this season - before applying the gloss for a beautifully diffused glazed lip," says Emma. Not a fan of gloss? Opt for a lip oil such as L’Oréal Paris’ Plump Ambition in Berry Jolie which offers glass-like shine without the stickiness of a gloss whilst treating your lips to up to 24 hours worth of hydration.

5. Radical radiance

blonde woman in a yellow top looks into the camera

Forget 'butter skin', summer was made for going gung-ho on glow. 

Luckily, there is a raft of brilliant formulas available to ensure you aren't left feeling sticky, "Making sure the skin is prepped and hydrated is the first step," says Emma who worked on the now legendary Margiela show which took glass skin to the extreme. "Opt for an illuminating base before adding layers of iridescent highlighters and balms onto the high points of the face."

6. Embellished eyeliner

beauty shot of women with graphic eyeliner looking down

Embellishment in the form of sequins, beads, pearls and rhinestones were all over the SS25 catwalks (or more specifically the model's faces) with crystals being a subtle way to add a little cachet to your eyeliner. "Look straight ahead rather than trying to follow your natural eye shape," says Emma. "I used kohl to sketch out the shape first before filling with a gel eyeliner and an angled brush, using eyelash glue to stick on the crystals in a nod to the sequin strips that were used at the Chanel show."

Products used

loreal red liquid lipstick

L’Oréal Paris Plump Ambition in Berry Jolie, £11.99

loreal lumi glotion tube

L’Oréal Paris Lumi Glotion, £11.99

Loreal lumi le glass highlighter stick

L’Oréal Paris Lumi Le Glass Stick, £11.99 

Loreal lumi le glow highlighter stick

L’Oréal Paris Lumi Le Glow Stick, £10.79

l'oreal eyeliner pen

L’Oréal Paris Infallible Faux Brow, £11.99

l'oreal true match nude foundation on top of  smear of product

L’Oréal Paris True Match Tinted Serum, £14.99

pot of black bobbi brown gel eyeliner

Bobbi Brown Long Wear Gel Eye Liner in Black Ink, £27.50

refy brow sculp open with comb end on show

Refy Brow Sculpt, £18 

pink tube of haus labs makeup

Haus Labs by Lady Gaga Hy-Power Pigment Paint in Magenta Shimmer, £23

lisa eldridge gold eyeshadow

Lisa Eldridge Liquid Lurex in Daphne, £21  

Photographs: Billie Scheepers
 Makeup: Emma Miles using L’Oreal Paris

Transform your routine with expert advice from our beauty and wellness team!

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information please click here.

More Beauty
See more