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Cheryl speaks out after losing major contract with L'Oréal

It's the end of an era!

Fiona Ward
Acting Fashion and Beauty Editor
December 8, 2018
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Cheryl has released a statement after ending her nine-year contract with L'Oréal. The singer, who is currently working on her music comeback, was rumoured to have been dropped from a £4 million deal with the hair and beauty giant, and has released a statement on the matter. She told the Daily Mail: "I have had an amazing experience as L’Oreal Paris’ UK spokesmodel for the past nine years and have loved working with the team over there. It always felt like more than a partnership and I would like to thank them all for the opportunities it has afforded me."

cheryl loreal advert

Cheryl fronted many L'Oréal campaigns

It is thought that Cheryl's contract with the brand had come to an end, and it was mutually decided not to renew it. The news comes as the star recently announced a new collaboration with hair extensions brand Easilocks. The campaign shows Cheryl posing in a variety of hairstyles, as well as before and after pics of the singer and her famous brunette locks.

MORE: Cheryl dyed her hair bright pink! See the pictures

On the website, Cheryl says: "Myself and Shane [O'Sullivan] have been developing a new range of products for Easilocks. As a brand lover, the experience has been amazing. I've been wearing and testing Easilocks for a long time now. We've based this collaboration on my 'GO TO' looks, favourite shades and with Shane's expertise and innovative techniques in hair processing we've really brought hair extensions to a whole new level."

MORE: Cheryl reveals anxiety battle since giving birth and splitting from Liam Payne

Cheryl recently opened up about how excited she is for Christmas with her son Bear, now he's a little older. "This time he'll be able to appreciate it a little bit more," she told host Sarah-Jane Crawford backstage at Hits Radio Live in November. "People have asked me: 'Are you going to take him to see Father Christmas?' He'd probably be a bit worried - who's this guy with the long beard? Bit nervous. So I don't know if I'll do that. But I'll tell him that he's got him all these gifts and he can rip them open and it'll be cute."

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