Double denim. Never has an alliterative phrase struck more fear into the hearts of fashion lovers. The bold look was once officially reserved for cowboys and Noughties power couple Britney Spears and Justin Timberlake, but thankfully so much has changed since those days and this summer we're predicting that the fabric trend is going to be huge.
There's something so effortless, so Americana about slipping into a denim-on-denim look. Without barely even trying can one immediately rocket to It-girl status when draped in the cotton fabric - whether opting for a slouchy shirt duo or a tight-fitting mini skirt combo.
Plenty of designers this season have turned their hands to creating printed denim pieces, with florals, geometric shapes and monogram motifs having all got a special look in. Brands such as Acne Studios, Blumarine, Area and Ahluwalia frequently incorporate double denim in their fashion month offerings - with Marques' Almeida, Emilia Wickstead and Egonlab bringing the trend to the runway for spring/summer 2026.
© Imaxtree
© Getty ImagesEven the boys are showing their love for double denim this season - proving the palpable nostalgia of the retro look. Harry Styles, ASAP Rocky, Pharrell, Lewis Hamilton and internet boyfriend Role Model are just a handful of denim enthusiasts leaning into the timeless trend.
But how to categorically nail the Western fad? Never fear, H! Fashion is on hand to soothe your sartorial woes with our double denim style guide. Read on for those all-important details.
How to style double denim:
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Keep It Classic
A classic denim duo paired with a casual T-shirt never fails to pack a punch. Perfect for coffee dates and low-key in-office wear.
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Funnel Neck
Funnel necks are hot property for autumn/winter 2025. Take the trend one step further with a denim rendition to see you through the season in Y2K style.
3/10
© Getty ImagesJoyful Jorts
Love 'em or hate 'em, jorts are here to stay. Ideal for perfecting that androgynous cool-girl look championed by the Copenhagen style set, these denim bottoms are cute comfort personified.
4/10
In The Trenches
Denim trenches are kryptonite to fashion insiders - especially when paired with matching jeans and a statement back for a heavy-hitting dose of early Aughts excellence.
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Trompe-l'œil
Trompe-l'œil is the artistic technique responsible for outfits that’ll have onlookers running to Specsavers. Subversive, suggestive and undeniably fun, the graphic print has become a signature of the style set.
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Colour Clash
Who said double denim needed to be cut from the same cloth? Spice up your spring-into-summer style with a dash of colourful denim to command attention.
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Slouchy Chic
Boyfriend shirts will never fall prey to the trends cycle, making them a win-win every time. Pair yours with some matching baggy jeans for an effortless cool-girl look.
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Mini Magic
Does it get better than a denim mini? Yes - a denim mini co-ord. Deck yourself in resplendent jewels and knee-high boots for a Chanel-inspired combo.
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© GC ImagesStructured Style
Take a leaf out of Elsa Hosk's book - sleekly structured denim sets look totally and utterly divine. Elevated with some kitten heels and 90s shades and you have yourself a Charlie's Angels-esque 'fit to fall for.
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Avant-Garde Glamour
As Leigh Anne Pinnock so coolly demonstrated, there's no need to hold back with your crafty denim aesthetic. After all, go big or go home, right?
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