Whether it's for a civil ceremony at home or a glamorous wedding abroad, a traditional wedding dress is no longer necessary for your big day (unless you want it to be). Many brands understand that modern brides may want a more contemporary outfit, therefore the range of pieces outside of conventional dresses is endless.
Though it may sound ironic for wedding attire, bridal silhouettes in 2024 are all about feminine romance.
On the SS24 runways during bridal fashion month - floral motifs, 3D detailing, voluminous sleeves and texture combinations were just a few of the standout trends. There was also plenty of colour, bows and mini dresses for those who want an extra splash of pizzazz.
Sharon Sever, head designer at couture bridal label Galia Lahav has dressed the likes of Jennifer Lopez, Paris Hilton and Beyonce in bridal gowns. He previously gave Hello! Fashion his top tips for finding your personal style, which include: Be true to yourself, start with research, try on a variety of styles and take your time.
MORE: How to find your personal wedding dress style according to Galia Lahav’s Sharon Sever
How we chose our dresses:
The silhouette: Everybody has different body shapes and sizes, so whilst some may love a plunging v-neck, others may prefer to totally cover their upper half. Of course, we'd love to have tried on each dress individually, but instead we've picked our favourite range of dresses with totally different silhouettes, so there is something for all preferences.
The trend: I've found dresses that adhere to the runway trends of this season, but also some that are as timeless as they are contemporary.
The brand: People have different priorities when it comes to shopping, particularly for special occasions, so I've included a mixture of independent labels, designer gems, British-made pieces and cult-adored brands.
The price: We've tried to cover a range of budgets, with looks ranging from the £200 mark to £1000+. I've also selected dresses that I think can be reused for other occasions (if you wish).
10 alternative wedding dresses:
Elder Dress
Elliatt
Why we love it: This is giving Sofia Richie's 2nd wedding dress vibes combined with 2024's floral applique obsession, and it's super chic. If changing dresses into a shorter hem evening party outfit is on the agenda, this stunning square neck satin mini is perfect.
Joana Silk Dress
Reformation
Why we love it: the strapless neckline totally elevates the classic 90s slip dress. and minimalism is still fashion's favourite aesthetic. Perfect for making an entrance in the chicest way possible. If not feeling restricted is on your priority list, this relaxed fit is perfect for taking you from day to night.
Gabriella
Nadine Merabi
Why we love it: This dress is giving SS24 bridal lace meets Rita Ora's Tom Ford wedding dress. I love that the same floral pattern runs from head to toe, plus you can choose the colour of the slip dress underneath depending on skin tone.
Jasmine Mini Dress
Bronx and Banco
Why we love it: Revolve says this is one of its best-selling dresses, and it's clear to see why. The structured tutu-esque skirt oozes femininity and playfulness, and the statement floral adornment is effortlessly chic.
Aoife
Rixo
Why we love it: Mixed textures are a major SS24 bridal trend, and I love how Rixo has embraced this with a vintage twist. Its classic jacquard pattern is offset with feminine chiffon sleeves.
Bridal Mirabella Tulle and Crêpe Gown
Rebecca Vallance
Why we love it: I love every single thing about this dress. The lace skirt, the tiered design, and the glitzy belt (which is detachable if it's not your style). It's the ultimate dress for those who've considered wearing a mini dress, but are hesitant for fear of feeling too exposed.
Strapless Twill Minidress
Rotate Birger Chrisensen
Why we love it: Made from twill, this strapless minidress from Rotate Birger Christensen encapsulates the brand’s elegant contemporary aesthetic beautifully.
Alize Long Sleeved Satin Maxi Dress
By Malina
Why we love it: Though I've always imagined wearing a patternless wedding dress, this satin maxi could be enough to change my mind. I love the ivory base to still give it that bridal look, yet the blue statement florals feel as mature as they do romantic.
Nova Cora Mini
Vivienne Westwood
Why we love it: To be honest, this dress will be on my dream dress list every single season. For 2024, corsetry is bang on trend - an ideal one for VW fans. The folded skirt, the draping back, the scooped neckline... the silhouette is exquisite. It oozes vintage with a vampish, modern twist.
Noa White Bow Back Maxi Dress
Olivia Rubin
Why we love it: I love the minimalistic silhouette of this dress with the dramatic bows all the way down the back. The best part is, you can choose whether to have the bows in silver, gold, black, pink, or multicoloured, depending on how much of a statement you want to make.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this pa
