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The October Beauty Edit: 15 products that are worth a permanent spot in your routine


From cult-loved fragrances to indulgent body oils - these are the new launches our beauty editor is raving about


october best beauty image © Pintrest

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Aaliyah Harry
Aaliyah HarryBeauty Writer
Updated: October 24, 2025
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There’s something about October that makes you want to glow differently - the air’s crisper, your skincare’s richer and your perfume choices feel that bit moodier. I’ve been testing and obsessing over the October beauty launches that deliver both comfort and a little main character energy. From the return of a cult-favourite fragrance to a cheek stain that actually stays put, here’s what’s earned a permanent place on my shelf this month.

  • kayali musk 12 © Kayali

    Musk 12

    Kayali

    She’s back. The long-awaited return of Kayali’s Musk 12 feels like the beauty equivalent of a reunion tour. Clean musk meets creamy vanilla and soft jasmine - it’s comforting, intimate and quietly addictive. Basically, the scent you wear when you want people to lean in closer.

  • armani skin tint product image © Boots

    Skin Tint

    Giorgio Armani

    Lightweight, glowy, and quietly flawless. This serum-like skin tint formula evens things out without hiding your skin, blurring where it needs to and melting in like you’re just naturally this fresh-faced. It even has light-catching golden hour pearls for a radiant look. 


  • mimetique product shot © Mimétique

    CTRL EYE

    Mimétique

    Meet your under-eye control-alt-delete. This serum-gel hybrid brightens, smooths and helps you fake eight hours of sleep, even if you spent the night scrolling. Lightweight and instantly cooling - it’s skincare that actually earns its place.


  • MORPHE lip stick product shot © Morphe

    Lip Filter Hydroplump Soft Matte Lipstick

    Morphe

    A matte lipstick that doesn’t feel like punishment? Finally. Morphe’s formula cushions lips with a hydrating core while keeping that blurred, soft-matte finish. It’s the “your lips but better” moment that goes with everything.

  • huda beauty powder duo © Huda Beauty

    Easy Bake Duo Loose Powder

    Huda Beauty

    A true makeup bag power move. Huda’s Easy Bake powder has always been that girl for locking in your base, and now you can get two shades in one for the perfect baking routine. The finish? Blurring, smooth and so finely milled it makes you question if pores ever existed.

  • refy liquid lipstick © Refy

    Lip Stick

    REFY

    Now, this lipstick has become an instant must-have product in my makeup kit. I was so impressed with the hydrating satin formula and autumn-approved shade range. However, the true genius with this product is the applicator. The product glides on with a soft flock tip & cooling metal rollerball for a sensory, precise application. It's unlike anything else I own and it's amazing. 

  • kora tumeric glow drops © Kora Organics

    Turmeric Glow Drops

    Kora Organics

    Leave it to Miranda Kerr to bottle post-yoga radiance. These golden serum drops glide on like silk, boosting brightness while giving skin that lit-from-within dew without makeup.  It features a lightweight blend of organic turmeric and plant-based niacinamide alternatives. Finished with a citrus-peppermint scent, it layers seamlessly under moisturiser or makeup, leaving skin feeling hydrated. 

  • makeup by mario skinfinish foundation © Makeup by Mario

    Surreal Skin Natural Finish Foundation

    Makeup by Mario

    Mario didn’t call it Surreal Skin for nothing. This foundation gives that “I woke up flawless” illusion - radiant but not shiny, skin-like but perfected. It melts in beautifully, blurring imperfections while still letting your natural texture show through. It’s the kind of base that is envy-worthy. 


  • Cheek Stay-n product imagery © Sacheu

    Cheek STAY-N

    Sacheu

    If blushes often ghost you by lunchtime, this one’s your long-term partner. Sacheu’s STAY-N is a liquid tint that stains (in the best way). It blends like a dream and sets with a soft, natural flush that won’t budge - even through a day of running around or a midweek cry. I brought the shade 'I'm Hot' with me on holiday and it gave me the perfect sun-kissed look. 

  • the body shop product imagery © The Body Shop

    Spa of the World Tahitian Tiaré Body Wash

    The Body Shop

    This is a dreamy shower escape. Creamy, floral and warm - it smells like a luxurious five-star tropical holiday in a bottle. It leaves skin soft and lightly scented, and the lather feels luxurious enough to make even your weekday mornings feel indulgent.

  • ark body oil product shot © AKT

    The Everyday Encore Body Oil - Orange Grove

    AKT

    This is sunshine in a bottle - zesty, clean and quietly luxurious. The orange blossom scent feels like a fresh start for your skin (and your mood), while the lightweight oil sinks in fast without any greasy residue. It leaves you smelling subtly expensive, like you’ve just stepped out of a minimalist Scandinavian spa.

  • elf mascara product shot © Boots

    Incredi-curl Curling Mascara

    e.l.f.

    A budget mascara that behaves like a luxury one. The curved wand hugs every lash, lifting and curling without clumps or crunchiness. It gives that wide-awake, fluttery look in just a few swipes - like your lashes had their morning coffee before you did.

  • RAAIE mist product shot © RAAIE

    Tranquility Water Activating Mist

    Raaie

    One spritz and you’re basically at a spa. This mist is more than a mid-day refresh, it’s skincare in spray form. Packed with soothing botanicals, it calms, hydrates, and brings dull skin back to life. The fine mist feels like a cool exhale for your face and is so perfect between skincare steps or whenever you need a little reset.

  • saltair product shot body oil © Saltair

    Salt Water Vanilla Body Oil

    Saltair

    If a beach holiday and a warm cashmere jumper had a baby, it would smell like this. The Salt Water Vanilla scent is creamy yet fresh, and the oil leaves your skin silky and glowing without the grease. It’s luxury in a pump. Trust me, it provides deep hydration where it’s really needed.

  • glow hub hand sanitiser © Glow Hub

    Hand Sanitiser Cleansing Mist

    Glow Hub

    When this landed on my desk, I got an instant dopamine boost. These collectible, colourful hand sanitisers are so fun. They are decorated with colourful charms and can be clipped onto your bag. Each one cleanses,  hydrates, and gives off a delicious scent in one spritz. My favourite is the Hot Sauce scent - a decadent cherry and smoky musk. The best part is it's only £7.