Western aesthetics have peppered the fashionscape throughout 2025. Call it the Bella Hadid effect or simply London’s desire to spark joy during a difficult climate, but country-chic is proving to be fashion’s most playful trend yet.
Hence why cow print is making waves. The ranch-ready design boasts an eclectic history, evolving from rural roots to a fashionable statement. Traditionally associated with cattle ranching and the American West, the pattern evokes rustic and pastoral imagery, dotted by beautiful hides and leather goods.
The print first transitioned into mainstream fashion in the 1960s and 1970s, aligning with the rise of countercultural movements and an affinity for bohemian, unconventional styles. It appeared sporadically in fashion, yet always retained its quirky, bold, and slightly kitsch appeal.
Cow print experienced a significant resurgence in the 1990s during the era of maximalism, embraced by pop culture figures like Naomi Campbell and featured in playful, exaggerated designs. Its black-and-white contrast made it versatile and eye-catching, balancing novelty with bold minimalism. Two sartorial themes London is widely celebrated for.
© ImaxtreeToday, the print is a statement of farm-girl idiosyncrasy - simultaneously retro and modern, that honours individuality with its whimsical yet earthy vibe.
Brands such as Acne Studios, Jimmy Choo and Dries Van Noten have all toyed with the pastoral print, creating eye-catching pieces for fearless dressers to platform.
However, the striking nature of the design makes it hard to style, with wearers treading a fine line between too much and not enough.
We’re here to help. Read on to discover the best ways to style cow print in time for winter to settle in. Your dream Western wonder piece awaits.
How to style cow print:
© Getty
© Getty
© Getty
© Francesca BabbiBest cow print items to shop:
Cow-Print Wool and Alpaca-Blend Coat
Dries Van Noten
Dries Van Noten's trench is one for fearless dressers. The on-trend garment is made from a plush wool-blend, crafted into a classic silhouette with a belted waist.
Teri Shoulder Bag With Cow Print
Coach
Coach's cow-printed shoulder bag features a fun yet chic chocolate and white pattern, combining structured elegance with a touch of whimsy.
Nadie Real Leather Chisel Toe Ankle Boot
Topshop
Inject texture into your everyday with Topshop's befurred boots. Kitsch and cool in the extreme, these striking pull-ons are true conversation starters.
Palmer Coat
Staud
Sheathe yourself in playful elegance with Stand Studio's cow printed Palmer Coat. Making an entrance never looked so effortless.
Babouche Cow Print Calf Hair Pumps
Le Monde Béryl
Add a playful punch to your monochrome look with a pair of cow print pumps. Perfect for days when you're feeling in need of a dopamine hit, the luxurious kicks will see you through the cooler seasons with effortless ease.
Faux Fur Cow Print Trucker Jacket
M&S
All it takes is a dash of cow print to transform you into a rodeo princess. Sling M&S' textural gem across over your shoulders and celebrate your individual style with a touch of farm charm.
How we chose:
Style - Opting for cow print that looked luxurious yet playful in equal measure. Real ponyhair textures help to convey a more authentic feel, while cotton-printed items are primed for stylish everyday wear.
Price - I've included a range of high street and high end brands, spanning Topshop to Dries Van Noten, to ensure bank accounts remain happy and healthy.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
