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'Angel wing' designer Princess Marie-Chantal on dressing children well

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Look up‘modern princess’ in the dictionary, and it should take you straight to Marie-Chantal, theeffortlessly elegant wife of Prince Pavlos of Greece.The hands-on mother of five (including four boys!) juggles running a busyhousehold with her successful eponymous childrenswear company,which counts Victoria Beckham and Kim Kardashian among its clientele.

If thatisn’t enough, she’s also been building her international brand’s socialmedia presence witha lifestyle blog and Instagram account thatdocument her family life and fascinatingthrowback pics suchas her time as an intern for Andy Warhol!

Marie-Chantal has been busy conquering the fashion world Photo: Getty Images

“It’s so important to adapt, think outside the box and stayahead if you want to grow,” she tells our sister publication in the U.K., HELLO! Fashion Monthly. The business-minded American heiress (her father is Robert Warren Miller,co-founder of Duty Free Shops) is also a firm believer in giving back. Herlatest venture has seen her collaborate with the charity Rays of Sunshine, which grants wishes to ill children in the U.K. “We'vecreated a fun and unisex jumper [sweater] made from a super-soft cashmere blend andfeaturing their logo,” she explains.

Andwhat’s next for Marie-Chantal? “I’m working on a children’s cookbook.It’s early days but the recipes are going up on my blog already...”

The royal partnered with Rays of Sunshine charity Photo: Instagram

Here, oneof the most enterprising royal women tells HELLO! about all things style:

Howdoes being a childrenswear designer determine how you dress your kids? It’s important to dress our children well. I have somewonderful memories from my childhood and so much is associated with what I waswearing. If you look good, you feel good – simple.

Doesyour teenage daughter Maria-Olympia ever borrow anything from your wardrobe? I love how Olympia dresses, she has great style but she is, of course, only18, so if she borrows something of mine, it’s likely to be a cozy knit in thecountry or, if we’re back in London, a bag or pair of shoes.

Like mother, like daughter Photo: Instagram

Haveyou ever had something in your collection that you wish came in adult size? Our cashmere angel wing sweater [made famous by Kim Kardashian's daughter North West on Instagram] – so many people ask about it!

Howwould you describe your personal style? I like wearing classic pieces with a modern twist. Duringthe day I’m usually quite casual, in jeans and [sneakers]. I’m obsessed withworkout clothes at the moment and I like J Brand jeans.

What’syour go-to outfit for a regular day? A great pair of white or black jeans, ankle boots and acashmere sweater, or a top by Balenciaga. And, of course, a bag andaccessories. I’d wear a long chain by Jennifer Creel and pendants with thenames of my kids.

Kim Kardashian dressed baby North in one of Marie-Chantal's angel wing sweaters Photo: Instagram

What’syour fail-safe look for a party? I have a lot ofsocial engagements and I like to dress up for them. I try to wear what I feelcomfortable in, as self-confidence is so much about how you look. Generally, Ilove to wear long dresses, they make you feel special.

Visit Marie-Chantal's children's clothing site, pre-order the Rays of Sunshine sweater or read more at her blog.