The royals are no stranger to a high street label, but there's none that can boast a royal fanbase quite like ME+EM. With royal fans including the Princess of Wales, Pippa Middleton, Zara Tindall and the Duchess of Edinburgh, the brand has quietly become a go-to for modern royals.
And it isn't just royals who regularly shop the British brand. Isla Fisher, Kate Winslet and Pamela Anderson have all been spotted in the label, choosing its classic, well-cut pieces for events including Wimbledon, film screenings and off-duty too.
Just this year, Wimbledon saw an influx of ME+EM pieces seated at SW19, including Carole Middleton who turned to the brand for her few days of tennis. And I spotted one of her outfits, a white cotton poplin fit and flare dress, on sale - discounted by 30%.
© GettyHer timeless, all-white look proved how polished a classic white dress can look.
Made from 100% cotton, the flattering fit-and-flare silhouette gently skims the body before falling into an elegant maxi-length skirt. The flattering V-neckline, short sleeves and practical side pockets make it just as functional as it is stylish. Even the royals love a dress with pockets!
EXACT MATCH: ME+EM Fit + Flare Maxi Dress
© ME+EMThis is such a classic dress, I can imagine Carole will wear it on many an occasion, and while she dressed it up for Wimbledon with a blue line blazer, you can easily dress it down with flats.
Come autumn, throw a sweater or cardigan around the shoulders and swap sandals for boots. It's only just gone into the sale, and is still available in UK sizes 6 - 16.
© GettyLater on during the tennis tournament, Carole wore another ME+EM dress - this time, a floral maxi. Her linen blend bias cut maxi dress is still available, and not on sale yet but you can get Carole's look with the mini version of the dress, which is discounted by 30%.
The Short Swing Dress is in fact made from cotton jersey, featuring the same gorgeous print as Carole's but in a mini version; also with pockets, the soft jersey dress is one of those throw-on pieces you can dress up, down, pack for a vacation or even wear in winter.
Other royals who have worn the brand include Zara Tindall, who wore a floral mini dress to the 2024 Monaco Grand Prix, and Princess Beatrice who wore the ME+EM’s Silk-Blend Swirling Leaf Print Midi Tea Dress to an event last year.
© GettyMeanwhile, one of Princess Kate's most iconic looks has to be her ME+EM pink silk shirt dress. The mum-of-three has worn the midi on two occasions in 2021 and 2023, and even her mother Carol once borrowed it for a public appearance.
As well as its flattering, versatile designs, the brand's sustainable and social ethos is perhaps what draws in the royals. It only works with the most ethical suppliers and factories and use high quality, eco-friendly fabrics.
