Zoella has expanded her empire with the launch of her new lifestyle collection. The YouTube star unveiled the new line of homeware and stationary on social media on Tuesday, telling her 11.1 million followers that she was "soooooo happy with it".
The line is sure to prove popular with Zoe's fans, and includes cushions, trinket trays and three notebooks – perfectly timed ahead of the return to school. All of the range is designed in millennial pink, gold and grey tones and prices start from a budget-friendly £3.
Zoella has launched a new lifestyle collection
It is the second lifestyle release from Zoe, who previously launched a limited edition range ahead of Christmas 2016. However her new range will be sold year round at a number of retailers including Superdrug, Dunelm, FeelUnique, House of Fraser, WHSmith and Waterstones.
It's no surprise that the 27-year-old has ventured into homeware; Zoe often impresses fans with her interior design skills in photos from the beautiful Brighton home she shares with boyfriend and fellow vlogger Alfie Deyes. The couple moved into their new home in June and have since shared a number of photos and home tour videos as they get to work on renovating and decorating the property.
The vlogger often shares photos of her home on social media
"My environment and my home is probably one of the most important things to me," Zoe said in a video showing off her new house. "I was saying to Alfie on the way here that I don't think I've ever felt this happy in my entire life. I feel like the luckiest person in the world."
The vlogger has since unveiled her newly decorated living room and office in Instagram posts, prompting many fans to comment that it was "home goals".
See inside more celebrity homes here.