M&S and X Factor team up for Christmas adverts

Monday November 7, 2011

Marks & Spencer are already getting into the festive spirit, and this year their advertising campaign is full of familiar faces.

The X Factor finalists have all taken part in the company's Christmas ads, providing the backing song.

The 16 acts perform a version of the Christmas classic When You Wish Upon A Star for the spot, first shown on ITV1 during the live eviction show.

Steve Sharp, executive director of marketing at the company, said:

"Our TV campaigns have become almost legendary and for many customers mark the start of Christmas.

"This year we wanted to surprise them with something really special and I think we've delivered.

"The X Factor version of the song is simply magical, giving a contemporary twist to a Christmas classic, just like M&S this year."

Photo: © ITV/Marks & Spencer

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