He's not one to parade his love life about town, but it seems there's no holding back Simon Cowell when it comes to his new girlfriend.
The music mogul and make-up artist Mezhgan Hussainy surprised onlookers with a public display of affection at a Britain's Got Talent audition this week.
After wrapping the pretty brunette up in his arms, Simon reportedly planted a kiss on Mezhgan's lips.
"This is serious," says a friend of Simon.
"The fact he's happy to show his affection in the most public manner says it all. He is head over heels in love."
Afghanistan-born stylist Mezhgan apparently grew close to the X Factor judge after working with him on a makeover for Susan Boyle.
Thursday February 11, 2010
Previous News In Pictures:
The Louis Vuitton Rome Etoile Maison opens its doors to the public
Kate Moss stars in "Spy Game", Mango's new promotional video
Paris Haute Couture: Versace
Anthea Turner: "How to turn your home into a relaxing winter haven" Part 1
Exclusive: HELLO! goes behind the scenes at the British Fashion Awards
Italian charm brand Dodo opens flagship store in London
Dolce & Gabbana showcase their last D&G Collection at Milan Fashion Week
Cristiano Ronaldo’s girl Irina Shayk becomes a blushing bride as she models Pronovias’ new collection 
Alexa Chung: “ I love partying in New York and Mulberry”
Vera Wang SS12 fashion show
Charlotte Ronson SS12: Western girl meets downtown cool 
David Gandy launches search for the next Martini man 
Jaime Winstone for James Small’s SS12 Collection and Vauxhall
Next season's unstoppable footwear
Kate Winslet: Scenes of a woman
© 2001-2012, HELLO! All rights reserved
Canada
Russia
Greece
Spain
Mexico
Brazil
Argentina