Fashion maestro Roberto Cavalli is keen to snap up Cheryl Cole as the face of his new autumn/winter collection, according to reports.

The Italian designer is believed to have offered the Girls Aloud beauty a cool £1.3 million to take up the coveted role  - however, it looks as though he could face some stiff competition from his fashion rivals.

Newly-separated Cheryl is in high demand, and two other labels are said to be interested in signing her up with deals that could be worth a further £2million, the Mirror reports.

"Cheryl is a great brand icon. She is the Victoria Beckham for a new generation of women - but perhaps cooler and more streetwise than Posh," says an advertising insider.

"She combines beauty, poise and elegance with warmth and a big personality. That's a very rare combination and it's easy to see why she would be an asset to any fashion brand."