It has been announced that soft drink Pepsi and singing sensation Beyonce are to become "global partners".
The star has signed an estimated $50 million deal with the brand who will offer her "multiple outlets to express her creativity."
Already performing at the Superbowl which is sponsored by the company, Beyonce will also be "co-creating cool online content" with the brand.
The singer will also feature in a fifth commercial for the company, and as of 2013, will be featured on the drink's cans.
Image: © Getty
Previous News In Pictures: