First glimpse of Olivia Palermo's new modelling venture

Tuesday June 12, 2012

Here is the first look of the gorgeous Olivia Palermo as Rochas' new muse.

The socialite is fronting the latest campaign for the French fragrance brand.

"The campaign embodies everything I expect from a fragrance and a brand,” says Olivia. “It shows that every woman can feel confident as long as she takes time to enjoy life.”

She was delighted with the making of the commercial. "The shooting in Paris was very special; I think women have an innate sense of their own style,” she said.

“I love discovering incredible places where I can stop and see how time goes by. There are many hidden treasures to be found!”

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