Jessica Simpson is taking on the role of mentor to aspiring designers for a new NBC reality series.
The network said that Jessica will help guide contestants in the series Fashion Star as they compete for a multi million-dollar contract to launch their own brand.
Elle Macpherson will host the series, which NBC promises to be a "true spectacle" taped in front of a studio audience and featuring music, dancers and models along with weekly challenges for the contestants.
Thirty-year-old Jessica is a fashion mogul as well as singer and actress, with a line that carries her name and includes nearly two dozen products.
One of the producers of Fashion Star is former NBC executive Ben Silverman. The show's debut date was not announced.
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