His ability to intimidate young professionals with his stern exterior in the boardroom is one of the reasons The Apprentice has become so popular.
Sir Alan Sugar left his strict professional manner behind this this week, though, as he began a sunny break in Saint Tropez.
Boarding a luxury speedboat in cut-off shorts and a loosely-fitted shirt, the Amstrad maestro looked a world away from the pressures and stresses of his working life.
Joining a host of celebrities currently enjoying the azure waters of the French Riviera, the normally serious millionaire even managed a few smiles as he kicked back and relaxed.
And it was undoubtedly a well-deserved break for the 62-year-old mogul, who on top of running his own business also took on a role to advise the Government on economic matters in June.
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