Offering everything from romantic, floaty frocks to glamorous gowns, Reformation is a one-stop shop for brides looking for wedding dresses.
RELATED: 13 Best beach wedding dresses of 2022: ASOS, John Lewis & more
Plus, it has the royal seal of approval! While the Duchess of Sussex may not have chosen the brand for her wedding with Prince Harry in 2018, she has been spotted wearing numerous items of clothing from the affordable store during both royal and informal outings.
WATCH: 7 of the most expensive royal weddings of all time – who takes top spot?
This includes the striped summer dress she wore on Fraser Island, Australia, and her white calf-length frock she was spotted rocking back in 2016 – and the latter would pass for an informal bridal outfit.
So what's the wedding dress of the moment? The Gimlet frock is popular among shoppers, and with a fitted bodice, off the shoulder straps and a relaxed skirt with a thigh-high split, we can see why.
Gimlet off the shoulder bridal dress, £390, Reformation
It comes in sizes 4 to 16 and retails for £390, which is a bargain considering the average bride spends £1,313 on her wedding outfit – that's a whopping saving of £923. If that's caught your attention, keep scrolling to see more options we love for a summer wedding.
The 'Balsam' maxi dress is another big hit among fans, thanks to its statement tie straps and square neckline. After the brand posted a photo on Instagram, fans rushed to compliment the look, writing: "Ahhhhh SO gorgeous!!" and: "The straps on this dress are everything."
Balsam tie shoulder bridal dress, £435, Reformation
With a slim-fit twisted bodice, a deep v-neck and a thigh-high leg split, this dress has just enough details to look effortlessly glam on your wedding day.
Gatsby bridal dress, £505, Reformation
If you're after a backless gown, look no further than this V-neck silk maxi dress with sheer, lace detailing.
Chania silk backless bridal dress, £435, Reformation
SHOP: 12 backless wedding dresses 2022: From Selfridges, ASOS, Net-a-Porter & more
SEE: 12 royal brides' spectacular second wedding dresses you may have forgotten
Modest, elegant and ultra-flattering – you can't go wrong with this long-sleeved silk number.
Briarwood silk bridal dress, £605, Reformation
Whether you want a more unconventional gown or you're on the lookout for a chic evening wedding dress, this halterneck mini may just be the answer to your prayers.
Corinth halterneck mini wedding dress, £350, Reformation
Keep it relaxed with this floaty pleated frock with a V neckline and open back – can you think of a more comfortable wedding dress?
Rafina pleated bridal dress, £350, Reformation
MORE: 7 most expensive royal wedding dresses – up to £6million
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
Planning your wedding? Sign up to HELLO!’s brand new Bride Guide newsletter for expert advice, budget help, wedding inspiration and real life stories delivered straight to your inbox.