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Dreaming of a Valentine's Day proposal? This family-run company offers dazzling diamonds at up to 70% off

Diamonds are a girl’s best friend with these stunning rings…

Three rings and a pair of earrings modelled on white stone
Dulcie Troup
Senior Project Coordinator
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Are you dreaming of a Valentine’s Day proposal? Or perhaps planning to pop the question yourself? 

There can be so many things to think about when picking out an engagement ring for your special someone – choosing the right diamond shape, how many carats, the metal setting and the overall cost to name a few... so where do you start?

Creating a custom engagement ring to your likes and preferences is definitely your best bet – and bespoke jewellers Purely Diamonds are here to help.

This British family-run business has been specialising in the design and production of diamond jewellery since 1979,  operating from the diamond district of London, Hatton Garden. By manufacturing their jewellery in-house and selling directly to shoppers like yourself, they cut out the middle-man to give you amazing savings of up to 70% off including on engagement rings.

In need of some inspiration? We've narrowed down their selection of diamond rings to a few very special designs that cater towards a range of tastes.

How I chose the best Purely Diamonds engagement rings:

Design: As well as offering a bespoke design service, Purely Diamonds offer a range of existing styles so you can choose the best ring to cater to your specifications. My top picks offer some variation across their portfolio.

Metal setting: The rings come in a range of different metals for the diamond setting, including white gold, gold, rose gold and platinum. Personally I’m a big fan of white gold and platinum, but can appreciate gold and rose gold tones too.

The Diamond: Diamonds can vary in size, shape and colour – my choices accommodate these qualities so you can choose the right ring within your budget.

Why you should trust me:

I have been working at HELLO! for almost 3 years, assisting on a variety of high-end jewellery campaigns and shoots. I believe in the investment of classic but special jewellery pieces that can be passed down to generations to come, which Purely Diamonds offer in abundance.

  • The best diamond engagment rings from Purely Diamonds

    Solitaire White Gold Engagement Ring

    Round Cut Solitaire Diamond Ring

    Features...

    •    Round cut solitaire diamond

    •    18ct white gold metal

    •    Traditional six claw setting

    Sometimes the simpler the better, and a classic white gold solitaire is timeless and chic. A solitaire is the perfect all-rounder when it comes to engagement rings, and is ideal for layering with a wedding band.

  • Hidden Halo Gold Engagement Ring from Purely Diamonds

    Oval Cut Diamond Hidden Halo Ring

    Features...

    •    Oval cut diamond

    •    18ct yellow gold metal

    •    Hidden halo of small, brilliant cut diamonds

    This ring is utterly dazzling! The hidden halo design ensures that it sparkles from every angle and the 18 carat yellow gold offers a stunning juxtaposition against the elegant oval cut of the diamond.

  • Three Stone Platinum Engagment Ring from Purely Diamonds

    Radiant Cut and Round Brilliant Cut Three Stone Diamond Ring

    Features...

    •    Radiant cut and round brilliant cut three stone diamond

    •    Platinum metal

    •    Four claw setting

    This beautiful ring mixes contrasting cuts of diamond for a bold detailing that looks incredibly elegant.

  • Solitaire Twist Gold Ring from Purely Diamonds

    Round Brilliant Cut Solitaire Twist Diamond Ring

    Features...

    •    Brilliant cut solitaire diamond

    •    18ct yellow gold metal

    •    Twisted band design

    This variation of the traditional solitaire ring features a brilliant cut diamond with a twisted band design, making it distinctive and individual.

  • Trapeze Rose Gold Ring from Purely Diamonds

    Radiant Cut Diamond Ring with Trapezium Shaped Side Stones

    Features...

    •    Radiant cut diamond with trapezium shaped side stones

    •    18ct rose gold

    •    Rub over setting

    If you’re wanting a different take on a standard engagement ring, look no further than this piece. Reminiscent of 1920s art deco, the trapezium-shaped stones and rose gold rub over setting makes this style utterly unique.

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