As one of the most popular contestant on this year's I'm A Celeb, Scarlett Moffatt's TV profile has grown considerably since she entered the jungle. But it seems fame has come at a price for the reality star, ultimately causing the breakdown of her relationship with ex-boyfriend Ian Billett.
Scarlett and Ian, 30, first met at a Gogglebox book signing, where he was working as a security guard. The pair dated for two months, before Ian realised their lives were heading in two different directions.
Scarlett Moffatt's ex-boyfriend Ian Billett has opened up about their two month romance
"She didn't take too kindly to it at the time. It was my decision and it was the right thing to do for both of us," he told the Mirror. "It sounds like I am a softie but her career was really starting to take off and she was being invited all over the place, the door was just opening for her.
"I have two jobs, a mortgage and my life is very settled. I thought we were at different places in our lives and it was for the best for her that we split up. I didn't want to linger about and hold her back."
Ian also revealed that Scarlett initially struggled to cope with becoming a household name. "She is sometimes a bit too eager to please and would never cause offence by asking someone to leave her alone," he said. "So we'd go out and she'd be getting asked to pose for photos with people and would never say no. I ended up thinking she didn't know when enough is enough.
"There's no pretence and she's always 100 per cent honest," he said of the star
"Sometimes the things people said would upset her, she really analyses what people say, sometimes a bit too much. I remember one lady saying, 'You must have lots of friends now you're on the TV.' She didn't mean anything by it, but Scarlett struggled with the idea people might think she was only popular because of her celebrity.
"All she wants is for people to like her for who she is, and I think that has shown itself in the jungle," he said, adding: "What you see is what you get, there is no pretence and she's always 100 per cent honest."
Scarlett has been dating hairdresser Luke Crodden since February
Ian also touched upon Scarlett's new eight-month romance with hairdresser Luke Crodden, and said he wishes the pair well. "I'm pleased for them," he said. "Scarlett's going to be a big star, and I wish her nothing but the best."