Not content with revolutionising our homes with its globally popular flat-pack furniture, IKEA could change the way we cook too. The Swedish furniture store has created unique 'Cook This Page' recipe posters that channel the same infographic assembly instructions it uses for other products – and they couldn't be easier to use.
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Made from parchment paper and nontoxic ink, the IKEA Easy Recipe Series posters were designed so you could portion the ingredients directly onto them, with blank spaces for everything from sauces to herbs and spices, that you simply then wrap up and put in the oven to cook.
IKEA has created an ingenious new cookbook
The recipe posters were created by IKEA Canada and Toronto-based advertising agency Leo Burnett and handed out at in-store events in Canada earlier this year in an attempt to change how people approach cooking and encourage them to try new foods. Featuring meals available in IKEA's food hall such as pasta, salmon and the infamous Swedish meatballs, and they have caused a buzz online ever since, with many customers desperate to get their hands on one.
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However unfortunately it's unlikely you'll find them at a store near you any time soon. A spokesperson for IKEA has said that they have no plans to release the Cook This Page books on a wider scale as they were designed for a one-off store event. "While this specific activation is no longer available, IKEA is always looking for inspiring ways to bring new ideas to life," a statement from the retailer said.
IKEA has impressed shoppers with its 'Cook this Page' book
IKEA's food has become increasingly popular with shoppers, so much so that the retailer is now considering opening stand-alone restaurants. Research has found that 30 per cent of IKEA customers visit the store with no intention to buy furniture but simply to eat, prompting IKEA Food's managing director Michael La Cour to speculate about how the range could expand.
"I firmly believe there is potential. I hope in a few years our customers will be saying, 'IKEA is a great place to eat and, by the way, they also sell some furniture,'" he told Fast Company.
Keep up to date with the latest food news here.
