Ruth Langsford got into the festive spirit on Friday's This Morning, stunning viewers in the glammest Christmas jumper ever - and it turns out to be a £12 Primark bargain. Yes, realy! Looking at the fuschia pink design that had the words: "All The Jingle Ladies" (a nod to Beyonce's hIt in case you didn't know!) on the front, you would think it was a pricy buy, so it's great news to us that it is actually such a purse-friendly number. The eye-catching design is currently in stores now - so make sure you invest if you are in the running for a Yuletide jumper before the big day is over.
We loved Ruth's Christmas jumper
On Thursday morning, Ruth and husband Eamonn Holmes decided to celebrate the season with a fab pair of his 'n' hers Christmas jumpers.
Ruth went for a super glam twist on the look by choosing a white jumper with a huge sequinned holly motif. Eamonn went for a novelty style featuring a "Merry Christmas" slogan and a turkey and Brussels sprouts noughts and crosses motif. Ruth brought the glam though, pairing her knit with a sequined blue midi skirt and sported a very glam beauty look - smokey eye makeup with nude lipstick and her trademark blow-dried bob.
WATCH: Eamonn Holmes gets an OBE
Speaking of the ITV favourite and her mane - we recently discovered to keep her locks looking shiny on TV, Ruth uses a hair mask that costs just £4.50 from the supermarket.
MORE: Primark just dropped a Mary Poppins range and it's practically perfect in every way
The 58-year-old Astral ambassador has namechecked Lucy Bee's Coconut Oil for her tresses, which you can also purchase online. The blonde beauty said: "In winter, I start using hair masks a lot. Especially as my hair is under studio lights all day." She added: "I rely on an organic coconut oil to re-hydrate my hair as it is 100% natural and deeply moisturising, I wrap my oil-coated hair in a warm towel and leave it to do its magic while I do a facial treatment. Lucy Bee Coconut Oil is my favourite brand."
READ: Primark's new tartan coat is the perfect dupe from this popular film