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Ruth Langsford rocks waist-cinching mom jeans and looks incredible

The star shared her new QVC collection

Fiona Ward

Ruth Langsford looked oh-so gorgeous on Thursday as she shared another chic update to her beloved QVC fashion collection - and fans are in love!

The Loose Women star did her usual sashay in her new embroidered bomber jackets, teamed with a flattering pair of 'mom' jeans from the range.

RELATED: Eamonn Holmes & Ruth Langsford's pristine Surrey mansion is every family's dream

She wrote: "You know how much I love a bomber jacket... well I'm very excited to introduce you to my new, embroidered one! Khaki, Navy or Black with soft pink & green floral embroidered detail on the right shoulder.

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WATCH: Ruth models her mom jeans and new bomber jacket

"Launching on my @qvcuk show tonight but on the website now if you fancy getting in early! Click on the Link Tree in my Bio. See you at 7.00 pm!"

READ: Ruth Langsford and Eamonn Holmes won't ever leave their current home

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Relaxed fit jeans, £49.50, QVC

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Plenty of fans commented on how much they loved the new jackets, while others noticed Ruth's ultra-flattering jeans. "Those jeans are great too," one wrote, while another added: "Fabulous, loving those jeans Ruth!"

The star's "relaxed fit" jeans cost £49.50 on the QVC website, and Ruth has previously said that they are her take on a boyfriend jean, with the slightly slimmer fit that she prefers.

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Bomber jacket, £61.98, QVC

QVC

"These are like my homage to the boyfriend jean, but they're a more feminine version," she said. "That's why I deliberately called them 'relaxed fit'. When people say 'boyfriend jean', I immediately go 'no, they're not for me' - they'll be hanging down and make my bottom look saggy!"

MORE: Ruth Langsford loves this genius cleaning tool – and we can't wait to try it

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Ruth's 'soccer mom' jeans!

She added: "The top of these jeans are exactly the same fit as all my jeans - high waisted - but we've relaxed the thigh. When you get to the thigh, we've increased the width, it tapers down. These are my kind of Sunday brunch jeans, my weekend jeans. Those days when you think you really can't bear anything fitted or tight... they're kind of my 'soccer mom' jeans!"

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