Along with the wave of protestors in the US and around the world who have gathered to demand justice for George Floyd's senseless death at the hands of police, several fashion and beauty brands have added their voices to those speaking up against racism and police brutality. George died at the age of 46 on 25 May in Minneapolis after police officer Derek Chauvin knelt on his neck, even as he pleaded that he couldn't breathe.
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Part of the #BlackLivesMatter movement includes pushing brands and organisations to do better by fixing their internal structures to support POC in their workforce and donate to causes to help the fight. Below are a list of some of the brands which have made commitments and shown support to protestors.
If you want to shop thoughtfully, these companies are using their influence to be part of progress.
Fashion brands supporting #BlackLivesMatter
Sportswear brand Puma are donating an undisclosed sum to the Minnesota Freedom Fund, a community based nonprofit that combats the harms of incarceration by paying bail for low-income individuals who cannot afford it
Wellness brand 1AND1 Life, founded by African Americans, marketing expert Thomas Drew and former NFL player Corey Lewis, donated 100% of the proceeds from their store to the Black Lives Matter global network. They have also partnered with Friends of UNFPA to create reusable ultra-soft face masks and 100% of proceeds will be donated to the organisation, which helps support the health of women and girls everywhere.
Hamptons-based luxury retailer Ryland Life is donated 50% of all sales made on Friday, June 12 to Campaign Zero, an activist-founded organisation that focuses on reducing police violence through reformed policies. The move is a follow-up to their work with the NAACP and Brooklyn Bail Fund as a part of their continued support of reform and education.
Levi Strauss & Co
Iconic jeans brand Levi's are donating $200,000 (£161,514); $100,000 (£80,713) to the ACLU and $100,000 (£80,713) in grants to Live Free USA, an organisation working to end mass incarceration.
Ecommerce site Etsy are donating $1million (£797,330) in total - $500,000 (£397,775) to the Equal Justice Initiative and $500,000 to the Borealis Philanthropy Black-Led Movement Fund.
High Street giant ASOS are making a donation, of an undisclosed amount, to a relevant organisation in the coming days. "Silence isn't an option. We share the sorrow and outrage of the world over the grave injustice leading to the tragic loss of George Floyd's life, along with Breonna Taylor, Ahmaud Arbery, Tony McDade and so many other Black lives," said the retailer when announcing their initiative.
Iconic shapewear brand Spanx is donating $100,000 (£80,713)across Black Lives Matter, NAACP Legal Defense and Educational Fund, and the Minnesota Freedom Fund. They are also donating a further $100,000 (£80,713) to organisations in Atlanta.
Eyewear brand Warby Parker are donating $1million (£797,330) to organizations and initiatives focused on combating systemic racism.
H&M are pledging to donate $500,000 (£397,775) to the National Association for the Advancement of Colored People (NAACP), Color of Change and the American Civil Liberties Union (ACLU). "We support these organisations in their efforts for justice, economic rights and democratic empowerment," said the brand.
Iconic footwear brand Ugg are donating to the American Civil Liberties Union who provide legal assistance wherever civil liberties are at risk.
Kate Hudson's activewear brand Fabletics has donated $50,000 (£39,302) to the ACLU.
Also joining the fight, Fila are donating $100,000 (£397,775) to Black Lives Matter. "Today and every day we stand in solidarity with the black community and we will use our voice to support you as you have always supported us," said the brand.
Beauty brands supporting #BlackLivesMatter
Anastasia Beverly Hills
Beauty brand Anastasia Beverly Hills are pledging $1million (£797,330) across Black Lives Matter, The innocence Project, The NAACP Legal Defence and Education Fund, Black Visions Collective and The Marshall Project. They're also taking the time internally to discuss initatives that will support black-owner businesses in the beauty industry.
American makeup brand Urban Decay is giving an undisclosed amount to the Minnesota Freedom Fund and Black Lives Matter. they're also sharing additional resources and ways to get involved via their social media.
Jessica Alba's beauty company Honest donated $100,000 (£397,775) to the NAACP Legal Defense and Education Fund and the Equal Justice Initiative. They have also pledged to match all employee donations made toward civil rights organisations.
As well as donating an undisclosed amount to the National Urban League, Ouidad announced they are also "exploring other partnership opportunities so we can ensure we’re making the most impact on the ground".
ColourPop is donating $25,000 (£19,939) to the Minnesota Freedom Fund and $25,000 (£19,939) to the ACLU. They've also pledged to donate an additional $250,000 (£199,617) in support of black communities to other organizations in the future.
New York brand Maybelline has announced they are to donate an undisclosed amount to the NAACP.
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One of the first brands to pledge support, Glossier are donating $500,000 (£397,775) across Black Lives Matter, The NAACP Legal Defense, and Education Fund, The Equal Injustice Initiative, The Marsha P. Johnson Institute, and We The Protesters. "We're inspired by so many in our community who are using their voices and making change. We see you and are with you," said the brand in a released message.
Beauty brand Kosas are giving $20,000 (£15,914) to organisations who are actively fighting to make real change: Black Lives Matters, Black Lives Matters LA, and Color of Change.
During the first week of June, skincare brand Cocokind is donating all of their proceeds to a different anti-racism organization every day, as well as an additional $10,000 (£7,979) to the ACLU.
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