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Blake Lively looks unrecognizable as she kisses It Ends With Us costar on set in New Jersey

Blake will star as Lily in the adaptation of Colleen Hoover's popular novel It Ends With Us

Blake Lively reportedly dated Ryan Gosling
Rebecca Lewis
Rebecca Lewis - Los Angeles
ReporterLos Angeles
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In a long muted brown maxi skirt and crimped hair, Blake Lively was worlds away from her usual glam self on the set of It Ends With Us on Friday January 12. The actress stars as Lily in the adaptation of the popular Colleen Hoover novel, and she paired the skirt with a matching tank top and a buttercup yellow shirt over the top that was unbuttoned and tied into a knot at the waist. She accessorized with large hoop earrings and a smattering of beaded bracelets. 

In the pictures, Justin Baldoni, the director of the film who also stars as the main male character, and Blake were seen arguing and kissing, as they shot scenes for the film which is expected to hit theaters in summer 2024. 

Blake Lively is seen on the set of 'It Ends with Us' on January 12, 2024 in Jersey City, New York.  (Photo by Jose Perez/Bauer-Griffin/GC Images)© Jose Perez/Bauer-Griffin
Blake Lively is seen on the set of 'It Ends with Us'
Justin Baldoni and Blake Lively kiss on the set of It Ends with Us on January 12, 2024© Jose Perez/Bauer-Griffin
Justin Baldoni and Blake Lively play love interests Ryle and Lily

Filming recently resumed for the production, after it was halted due to the WGA and later SAG strikes, but prior to that Blake was often pictured in character rocking looks for the maximalists to swoon over. 

In one scene she was snapped in a pair of oversized, vintage-patterned mustard trousers with a blue quilted trouser layer peeking out from above her waistband, paired with a navy crop top and layered with a buttoned down yellow striped shirt and a mustard yellow blazer. 

Blake Lively and Justin Baldoni are seen on the set of 'It Ends with Us' on January 12, 2024 in Jersey City, New Jersey.© Jose Perez/Bauer-Griffin
Justin is also directing the film
Justin Baldoni and Blake Lively are seen on the set of 'It Ends with Us' on January 12, 2024 in Jersey City, New Jersey.  (Photo by Jose Perez/Bauer-Griffin/GC Images)© Jose Perez/Bauer-Griffin
Justin and Blake were criticized for their ages not matching those described in the books

It Ends With Us is an adaptation of Colleen's controversial novel which took social media by storm in 2022. The book – which has around three billion views on TikTok, is a #1 Sunday Times bestseller and stayed on the New York Times bestseller list for over 90 weeks – is loosely based on Hoover's mother’s own journey when Colleen was a child. 

The female protagonist, Lily (played by Blake) grew up in a toxic household, but after working hard through school she moves to Boston after graduating college where she meets a new romantic partner in Ryle Kincaid (played by Justin), an older neurosurgeon who has a "no dating rule" and a questionable attitude towards relationships. But their romance begins to mimic those Lily had seen growing up, with devastating consequences, and as the new relationship overwhelms Lily, her thoughts turn to her first love, Atlas Corrigan (played by Brandon Sklenar) and a link to the past she left behind. 

Taylor Swift and Blake Lively go out for dinner together in NYC© Peter Cruz /
Blake's usual street style is very different

However the book has been criticized for romanticizing domestic abuse, especially as the promotion of the novel by the publishers has focused on the spicier elements of the text. 

Fans were also upset at the casting choices due to the discrepancy between Blake and Justin's real-life ages and those of the characters they portray; Blake, 35, is playing 23-year-old Lily, and Justin, 39, will play the 30-year-old neurosurgeon. 

But Colleen later defended their casting, revealing that she wanted to age them up due to the nature of the story, and apologized formaking them so young in the first place. 

"Back when I wrote It Ends With Us, the new adult [genre] was very popular," she said, adding: "You were writing college-age characters. That's what I was contracted to do. As I started making this movie, I'm like, 'We need to age them out because I messed up,' so that's my fault."

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