Joanne Clifton has switched up her look - and we absolutely love it! Taking to her Instagram page on Monday, the former Strictly Come Dancing star unveiled her luscious pink hair - most likely a wig - and it's all for a very good cause.
MORE: Janette Manrara stuns with incredible new hairstyle - and we love it!
In honour of Breast Cancer Awareness month, the professional dancer has teamed up with Breast Cancer Now for their Wear It Pink campaign.
"New hair... @hairrevamp Make up by @juliaedwardsmakeup," she wrote in the caption. "So proud to take part in this photo-shoot today by @amanda_akokhia_photo _photo in support of @breastcancernow's #WearItPink."
WATCH: Joanne Clifton shares her experience with trolls
And it was the hair transformation that got her fans all talking, with one writing: "I'm obsessed! Such a great cause too." Another remarked: "Wow really suits you Jo x." A third post read: "OMG @realjoanneclifton it looks amazing. Really, really suits you."
MORE: Karen Hauer's fans are obsessed with her stunning hair transformation
SEE: Strictly stars and Pasha Kovalev come together to pay emotional tribute to Caroline Flack
Many fans of the star will know Joanne from her time on Strictly alongside her brother Kevin Clifton. She won the show back in 2016, lifting the iconic glitterball trophy with her celebrity partner Ore Oduba.
Joanne looks incredible with her pink hair
Joanne, who had been a professional on the show since 2014, left after that series, while Kevin, who joined the BBC show in 2013, announced his departure earlier this year.
The talented pair were both taught by their parents Keith and Judy, who are former world champion dancers, and Kevin and Joanne competed together nationally and internationally as children.
The siblings have numerous competitive Ballroom and Latin dance accolades between them, including World Champion, British Champion, European Champion, and International Open titles.
Make sure you never miss a story! Sign up to our newsletter to get all of our celebrity, royal and lifestyle news delivered directly to your inbox.