For those struggling to employ an ounce of restraint in the wardrobe department, our hearts go out to you. Our love of fashion knows no bounds, but unless you're harbouring a recent lottery win, leaping on every single trend is simply not an option.
Thankfully the rise of clothing rental platforms has come to our rescue. In recent years, innovative concepts have entered the mainstream, offering consumers a more sustainable alternative to buying outright: renting pieces for any occasion.
Whether you're on the hunt for a wedding guest gown, a sparkly dinner date ensemble or even a luxury accessory to pull your 'fit together, here are the best fashion rental sites to give your wardrobe a sustainable boost this season and every season after that...
By Rotation
Founded by trailblazer Eshita Kabra-Davies in 2019, By Rotation is one of the UK's leading rental sites. With sustainability at its core, it was created with the intention of "challenging overconsumption habits". By Rotation boasts an impressive 120,000+ pieces, including those by of-the-moment labels such as Frances O, Poster Girl and Miaou. Unlike some other platforms, it doesn't buy inventory, thereby avoiding adding more clothes into circulation – indicative of commitment to its eco-friendly agenda.
© Instagram / @byrotation
© Instagram / @hurrHurr
With an impressive selection of cult-adored silhouettes on offer, Hurr is a sound choice when it comes to dress rental. Created by Victoria Prew in 2017 with the intention of allowing women to extend the lifespan of their wardrobes, it has even has partnered with over 100 independent brands (think Ganni, De La Vali and The Vampire's Wife), meaning that if you'd prefer to swerve the peer-to-peer element, you can hire a dress directly from the Hurr team.
Front Row
Front Row started out in 2016 as an invitation-only rental service but has since expanded horizons to include anyone with a penchant for luxury fashion. The platform is home to a myriad of leading occasion wear labels including Elie Saab, Giambattista Valli and Princess Kate's beloved Jenny Packham. Plus, if you truly fall head over heels, there is even a 'Request to Buy' option.
© Instagram / @frontrowlondon
© Instagram / @mywardrobe_hqMy Wardrobe HQ
Launched in 2019, My Wardrobe HQ is a melting pot of designer pieces sourced from brand partners, influencers and celebrities (including Poppy Delevingne, among many stylish others). The site allows you to rent an item for up to 14 days – ideal if you're planning on refreshing your packing list ahead of a lavish getaway.
Rites
Rites is a great rental option for those who want to try before they rent, as they give the option for customers to visit them at their east London boutique. With free cleaning, a Fit Policy and an optional Damage Protection service Rites covers all the bases to ensure your rental experience is as seamless as possible. Rent from designer names such as Gucci, Versace, Alexander McQueen and more.
© Instagram / @rites.co
© Instagram / @hirestreetukHirestreet
Handpicked by expert stylists, Hirestreet's selection champions the upper end of the high street (think Ghost, Nobody's Child and Whistles). Its range of dresses currently features plenty of wedding season-appropriate florals alongside inviting shades and flattering cuts.
Selfridges Rental
Famed department store Selfridges makes it easier than ever for fans to rent from their extensive range of designer and small business brands. With new looks added regularly, Selfridges Rental delivers straight to your door with a selection of rental days to ensure you get the most out of your dress.
© Instagram / @theofficialselfridges
© Instagram / @for.the.creatorsFor The Creators
For The Creators is a first-of-its-kind rental service designed to bring stylish pieces to new mothers and new mum's to be. Founder Lyndsay Mason recently became a first-time mother and quickly realised the options for stylish feeding-friendly clothing were slim to none, thus For The Creators was born. This woman-founded brand is all about empowering women.
How we chose the pieces:
Rental Options: Each site listed in this article offers dress rentals from a variety of different brands. I have chosen renowned rental sites that have all been recommended to me by a fellow fashion lover.
Why you should trust me:
I am Hello! Fashion’s Fashion Features Writer. With a love for all things fashion (the quirkier the better), I can usually be found playing dress-up in my own wardrobe, watching Gilmore Girls for the 8th time or finding new outfit inspo and DIY musts on TikTok, nothing in my closet is safe from a safety-pin bow embellishment. I have been in the styling world for almost 5 years now, specialising in editorial features, luxury campaigns and music videos. As for the world of magazines, I have worked for various digital and print publications around the world, focusing on fashion. Basically, fashion is my bread and butter.
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