Let’s be honest, Halloween for beauty fanatics is just an excuse to put our makeup prowess to the test (and call it 'art' if it goes wrong). Last year the A-Listers went all out with their fashion and beauty looks, from Maya Jama as Beetlejuice to Kylie Jenner recreating Demi Moore's 1996 Striptease film poster. But for those of us who don't have MUAs on speed dial, TikTok has us covered. And these are the 20 best looks for 2025 according to the social content queens.
Halloween Barbie
Unsurprisingly, Barbie remains a popular choice for beauty lovers. Any excuse to bring back the barbiecore phenomenon is fine with us.
Vampire
This is a classic scary choice but you can really play around with the the look. Why not try coloured contacts and a full set of sharp fangs for greater impact.
Wednesday Addams
The Tim Burton character who is already dark and mysterious is a versatile one to try out for Halloween. Give her a spooky makeover if you wish, but dressing as the character with a dark lip, black eyeshadow and brunette plaits will suffice.
Leopard
For a simple dose of animal-chic, consider this leopard design. Add some false sharp teeth and even some fake blood to really bring the scary.
Avatar
Embrace the highest-grossing film of all time with this Avatar inspired look. In the film the makeup is quit complex but follow this makeup designer's steps for a simpler version of the character.
Marge Simpson
Marge Simpson will always be a classic Halloween look - but elevate it even further with a scary twist. Add some blood or marks across her face to amp up the fear.
Elf
You don't always have to bring the scary for Halloween, you can also keep things pretty and light. Consider a simple makeup look with some elf ears and whimsical touches for a pretty look.
Saw
This sultry take on a Saw look has amassed over 6 million views. Black eyeshadow and red lipstick is all that is required.
Siren
Sirens are humanlike creatures with alluring voices in Greek Mythology. This magical look is also giving major mermaidcore vibes, so create it and style it as you wish.
Joker
A classic character given a cool-girl makeover with this look. The green eyebrows against the purple eyeshadow makes the eyes pop. If the carved smile is too much, going across with just a red lipstik will suffice.
Spider Web
This one is popular because it’s so easy to recreate. For those who only dress up because their friends force them to, simply follow this tutorial with the tools from your makeup bag and pair with any black outfit.
Medusa
Two major trends right now are used to create this look: pearls and tights. Though it looks complex, this whole look uses just one eyeshadow colour.
Jennifer’s Body
The 2009 horror comedy starring Megan Fox jumped back onto our radar after Emily Ratajkowski honoured the actress in the coolest Jennifer’s Body t-shirt in 2023. A simple look that centres super dewy skin.
Girl clown
The most feminine clown ever. This puts a girly spin on the classic clown using white, pink and pearls. Now this clown we actually wouldn’t mind seeing in our nightmares.
Chucky
This beauty queen showed how easily chunky can be created with some red brows and a white pen.
Werewolf
This hack is great for a werewolf or any other look that requires scratch marks.
Batgirl
It’s giving contemporary Batman and we’re here for it. This look proves that anything goes,
Heartbreak
This super cute Halloween look combines hearts and kisses with drips of blood.
Reveal Clown
The simplest clown look ever you can create in a few simple steps and we're obsessed.
Mermaid
Ariel will always have a place in our hearts and for Halloween you can even make her a little scary. Use purple and pearls to really bring the look to life.
Poison Ivy
Instead of drawing, buy some fake ivy leaves and stick them to your cheeks. Add some green eyeshadow and you’re good to go.
