Skip to main contentSkip to footer

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

Royal Ascot is an event synonymous with elegance, grace, and timeless fashion. Typically, it plays host to a multitude of impeccably dressed guests who epitomise sartorial race day splendour.

Ascot fashion evolves constantly, with more women opting to wear suits and being encouraged to experiment with pre-loved clothing.  Floral patterns and delicate lacework are popular choices year on year.

This year, Royal Ascot unveiled its first-ever 'Fashion Bible,' curated by celebrated British fashion designer Daniel Fletcher. "This lookbook is a first in the world-renowned event's history and will project the event into a whole new realm of stylistic identity," explains Hello! Fashion’s Orion Scott, "The idea behind the book is to give attendees an inspirational fashion guideline that's appropriate for all Ascot enclosures."

Fletcher, the first creative director in the event's 300 year history, aims to welcome bold new looks, inventive sourcing, and a more conscious approach to dressing at the famed annual event.

MORE: The 15 most stylish Royal Ascot hats of all time

RELATED: 25 vintage Royal Ascot photos to inspire your race day style

As the world renowned racecourse comes alive with the thundering hooves and excited cheers from Ascot 2024, it was the guests' impeccable attire that truly captured our attention. Race enthusiasts, from Betty Bachz, Charlotte Hawkins to Louise Roe, seemed to embrace a blend of tradition and contemporary flair. 

We loved Betty Bachz's charming Anya Hindmarch Baileys bag on the second of Royal Ascot 2024© Kirstin Sinclair
We loved Betty Bachz's charming Anya Hindmarch Baileys bag on the second of Royal Ascot 2024

While adhering to the event's dress code, they managed to express their personal style through subtle details and statement pieces. Scroll on to discover whose ensembles captured our hearts, and earn our outfit inspo screen shots…

MORE: Gorgeous race-day hairstyles you can style under a fascinator or hat

RELATED: The 7 best designer hat brands for weddings and races in 2024

The best dressed guests at Royal Ascot 2024:

1/50

Demi Brereton© Kirstin Sinclair

Demi Brereton

Demi Brereton turned heads in a sleek, form-fitting tan dress that boasted a high collar and short sleeves. Her playful matching tan hat and nude heels completed the monochromatic look.

2/50

Kelly Eastwood© Dave Benett

Kelly Eastwood

Kelly Eastwood rocked a fabulous retro brown polka dot suit, the tailored jacket and wide-legged pants were a perfect match, exuding playful sophistication. She paired the look with a stylish wide-brimmed hat and  vintage glam oval sunglasses. Her light blue handbag and platform sandals completed the look, giving off a vibe that was effortlessly cool.

3/50

Sienna King© Dave Benett

Sienna King

Actress and model Sienna King wowed in a sophisticated ensemble featuring a satin yellow Huishan Zhang blazer with intricate embroidery and sleek black trousers. Her cream-colored fascinator and matching loafers brought a touch of cool-girl edge, making a strong style statement.

4/50

Kavita Mehta© Kirstin Sinclair

Kavita Mehta

Kavita Mehta stunned in a structured dress, paired with a matching bolero, which highlighted her poised silhouette. Her fascinator with delicate feathers and metallic silver Marina Raphaele brought a touch of modern glamour to the racetrack. 

5/50

Eleanor Berks© Kirstin Sinclair

Eleanor Berks

Eleanor Berks graced Ascot in a white lace dress that exuded vintage race day vibes. The demure long sleeves and high neckline added elegance, while her wide-brimmed hat and lace-up espadrilles perfectly complemented the look. A modern-day Jane Austen heroine, come to life.

6/50

Laura-Ann Barr© Chris Jackson

Laura-Ann Barr

Little Buds founder Laura-Ann Barr brightened up the racecourse in a vibrant pink dress with dramatic cape sleeves. The form-fitting silhouette was bold while her matching pink fascinator with rose accents added a romantic touch. Carrying a bright pink clutch, she brought a pop of Barbiecore joy to the event.

7/50

Jenny Walser© Dave Benett

Jenny Walser

Actress Jenny Walser commanded attention in a striking red dress that was both elegant and daring. The asymmetrical neckline and ruched detailing accentuated her figure, while the large white floral fascinator and pointed white heels added a bold contrast.

8/50

Lydia Millen© Kirstin Sinclair

Lydia Millen

Lydia Millen enchanted the Royal Enclosure in a powder blue dress that was straight out of a fairytale. The dress featured delicate bow straps and a full, pleated skirt that swayed with every step. Her oversized matching hat and gloves added a vintage charm. Paired with a petite white Hermès handbag and blue heels, she looked like a modern-day Cinderella.

9/50

Francesca Cumani© Kirstin Sinclair

Francesca Cumani

Racing presenter Francesca Cumani flaunted a vintage-inspired ensemble featuring a lacy beige top, complete with a peter pan collar and a voluminous black skirt. Her unique wide-brimmed straw hat and black heels added an elegant, yet playful touch. The intricate lacework and classic colour combination made her look like she stepped out of a 1940s fashion magazine.

10/50

Peony Lim© Kirstin Sinclair

Peony Lim

Peony Lim stunned in a chic monochrome outfit that screamed modern elegance. The tailored bouclé jacket, paired with a tiered navy tulle skirt, was a match made in fashion heaven. Her wide-brimmed boater hat and pointed white heels added a contemporary edge.

11/50

Flora Macdonald Johnston attends the 5th day of Royal Ascot at Ascot Racecourse on June 22, 2024 in Ascot, England. (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty

Flora Macdonald Johnston

On day five Flora wore a buttery yellow midaxi dress with ruffled detailing. Black accessories complemented her summer-fuelled look.

12/50

A guest attends the 5th day of Royal Ascot at Ascot Racecourse on June 22, 2024 in Ascot, England.  (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty

A guest

A guest was the epitome of elegance in a black asymmetrical dress layered with a white cape. Gold heels, a Lady Dior handbag and a white headpiece finished off her sophisticated look.

13/50

Freddy Cousin-Brown attends the 5th day of Royal Ascot at Ascot Racecourse on June 22, 2024 in Ascot, England.  (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty

Freddy Cousin-Brown

Freddy oozed 60s chic in a high-neck white midi dress paired with lace gloves, a chunky headband and beige accessories.

14/50

Lisa Tan attends the 4th day of Royal Ascot at Ascot Racecourse on June 21, 2024 in Ascot, England. (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Kirstin Sinclair

Lisa Tan

Milliner Lisa was the epitome of summer in a maxi dress with chartreuse and black dots. 

15/50

Mrs Hanbury© Kirstin Sinclair

Mrs Hanbury

Mrs Hanbury perfected berry tones in a blackcurrent-hued shirt dress paired with fuschia accessories.

16/50

Beatrice looked stunning in her Emilia Wickstead dress at Royal Ascot© Mark Cuthbert

Princess Beatrice

Princess Beatrice stunned in a multi-toned green midi dress by Emilia Wickstead, which she paired with nude court heels, a satin clutch bag and a matching headpiece.

17/50

Kendra Leaver-Rylah© Dave Benett

Kendra Leaver-Rylah

Kendra wore a multi-toned lace dress with a tiered skirt. 

18/50

Lady Frederick Windsor© Mark Cuthbert

Lady Frederick Windsor

Sophie Winkleman looked radiant in a blue coat dress with a white collar, white peep toe mules and a feathered-style hat.

19/50

Hana Cross attends day 3 of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty

Hana Cross

The content creator and former Hello! Fashion cover girl was the epitome of chic in a white top with gigot sleeves paired with a matching midaxi skirt. A black headpiece and silver bag finished off her elegant look.

20/50

Wilnelia, Lady Forsyth-Johnson arrives on day three of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Thursday June 20, 2024. (Photo by Jonathan Brady/PA Images via Getty Images)

Wilnelia, Lady Forsyth-Johnson

Wilnelia opted for a square-neck fitted chartreuse midi dress, complete with a padded shoulder bag, metallic heels and a neutral colour hat featuring a statement green rose.

21/50

Laura Atkinson attends the 3rd day of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England.  (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty

Laura Atkinson

Laura wore a black waistcoat, white pleated midi skirt and black accessories.

22/50

Oliver Proudlock and Emma Lou Proudlock attend day 3 of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty

Oliver Proudlock and Emma Lou Proudlock

Oliver and Emma perfected couples styling in complementary outfits. Emma opted for a navy and white dress with a sweet peter pan collar and a navy hat with a statement white bow. Oliver complemented her look with a navy and white pinstripe waistcoat.

23/50

Leonora Smee on day three of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Thursday June 20, 2024. (Photo by John Walton/PA Images via Getty Images)© Getty

Leonora Smee

Leonora oozed bridal chic in an all-white look. She wore an LK Bennett dress, a wide-brimmed hat from Vivien Sherif, jewellery from Boodles, a Jimmy Choo bag and Manolo Blahnik shoes.

24/50

Tatiana Korsakova attends Ladies Day at Royal Ascot on June 20, 2024 in Ascot, England. (Photo by Chris Jackson/WireImage)© Getty

Tatiana Korsakova

The actress oozed classic glamour in a fit and flare style baby blue dress, which she paired with a matching headpiece, white court heels, white gloves and a pearl bag.

25/50

Mrs Renucci© Kirstin Sinclair

Mrs Renucci

The wife of charismatic polo player Garrie Renucci rocked a sunny yellow dress with playful black cherry prints and charming puff sleeves. She dazzled with a black ruffled neckline and a fabulous fascinator bursting with feathers and a netted veil. Her chic black Chanel bag and glitzy gold jewellery added the perfect finishing touches, making her look a fashionista's Ascot dream come true.

26/50

Zara Tindall wowed in pink florals© Mark Cuthbert

Zara Tindall

Zara, who has been working with stylist Annie Miall, wowed in Anna Mason's ‘Angelika’ dress in garance print boasting fun puff sleeves and a cinched waist. She added a blush percher from Juliette Millinery for extra flair. The equestrian's Anya Hindmarch 'Maud' tassel clutch in gold and Emmy London 'Rebecca' suede pumps were the icing on the cake.

27/50

Louise Roe© Chris Jackson

Louise Roe

Royal Ascot regular Louise Roe wore wore a vibrant pink sleeveless suit set with a tie waist. She topped off her look with a whimsical wide-brimmed white hat, decked out in pink flowers and leafy greens. A sleek white clutch and sparkly gold cuff made her ensemble pop, turning heads and spreading smiles all around at the H Fashion office.

28/50

Caroline Sieber© Kirstin Sinclair

Caroline Sieber

Fashion icon and Chanel muse Caroline Sieber wore a short, buttoned-up Chanel dress made from a colourful tweed fabric. It featured bell sleeves and peter pan collar she paired it with a white boater hat and grey heels, exuding a chic and polished look.

29/50

Lady Amelia Spencer attends day 2 of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Dave Benett

Lady Amelia Spencer

Lady Amelia Spencer wore a navy blue, long-sleeved polka dot dress featuring a white collar and delicate white buttons. She complemented the look with a white wide-brimmed hat, cream-coloured handbag, and wedge heels with lace-up straps.

30/50

Princess Beatrice wore her aunt's dress© Chris Jackson

Princess Beatrice

Princess Beatrice wore Zimmermann's 'Matchmaker' light pink, floral-printed dress boasting long sleeves and a flared skirt. She accessorised with Juliette Millinery's silk blossom headband adorned with flowers, and Roger Vivier's Flower Strass Buckle clutch and matching pumps in pink satin, creating a soft, romantic ensemble.

31/50

Amber Le Bon attends day 2 of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Dave Benett

Amber Le Bon

Model Amber Le Bon wore a double-breasted white blazer with gold buttons, paired with a sleek satin midi dress. She accessorised with a white veiled boater hat featuring netting and a matching clutch, completing the elegant monochromatic look.

32/50

Princess Eugenie© Samir Hussein

Princess Eugenie

Princess Eugenie wore the fitted, ribbed white Gabriela Hearst ‘Amor’ dress in Ivory Cashmere Silk. She accessorised with an Emily London pink boater featuring a decorative bow, and Anya Hindmarch's ‘Maud’ tassel clutch adding a touch of casual elegance.

33/50

Nana Acheampong attends the 2nd day of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Kirstin Sinclair

Nana Acheampong

Stylist Nana Acheampong wore a striking white suit with a structured blazer and wide-leg trousers. She paired the outfit with a vibrant green wide-brimmed hat and a small green Aspinal handbag, adding a pop of colour.

34/50

Morgan Riddle attends day 2 of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Dave Benett

Morgan Riddle

Tennis WAG Morgan Riddle wore a pastel pink, sleeveless midi dress with a fitted bodice and flared skirt. She accessorised with a white wide-brimmed hat, white Louis Vuitton handbag, and matching heels, creating a feminine look.

35/50

Carole and Michael reunited with their son-in-law Prince William© Chris Jackson

Carole Middleton

Carole wore a blue chiffon dress with floral print from Self Portrait, featuring a pussy-bow neckline and long sleeves. She complemented the outfit with a blue headpiece and Kate Spade's Alpine satchel bag in navy blue, the look was refined and classic without being matronly. 10/10.

36/50

Alexandra Elderfield attends the 2nd day of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Kirstin Sinclair

Alexandra Elderfield

Alexandra Elderfield wore a light blue, floral-patterned dress with puffed sleeves and a tiered skirt. She included a matching blue fascinator and a small white handbag.

37/50

Betty Bachz attends day 2 of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Dave Benett

Betty Bachz

Betty wore a fitted satin maroon suit with a belted waist and deep V neckline. She accessorised with a large black hat, chic sunglasses, and a Anya Hindmarch handbag.

38/50

Elizabeth Hurley during day two of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Wednesday June 19, 2024.© Getty

Elizabeth Hurley

The actress and model opted for a white embroidered lace midi dress from Monique Lhuillier. The dress epitomised summer glamour with a jewel neckline and floral embroidery across the body. Powder pink croc-print court heels and a matching hued embellished bag completed her look.

39/50

Laura-Ann Barr© Chris Jackson

Laura-Ann Barr

Laura-Ann oozed summer elegance in a lavender dress by The Pretty Dress Company. She paired it with a flower crown by Arturo Rios and a violet top handle bag from Launer London.

40/50

Rosie Tapner attends day two of Royal Ascot 2024 at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Chris Jackson/Getty Images)© Getty

Rosie Tapner

So simple and so elegant. Rosie opted for a chic three-piece white suit on Day Two, paired with a matching wide-brimmed headpiece. 

41/50

Hannah Jenkins© Getty

Hannah Jenkins

Hannah Jenkins opted for a wide-leg trouser and a single-breasted suit set. Pops of fuchsia pink in the form of a hat and chunky platform shoes add some fun and colour into her look. A chic Dior saddle was her handbag of choice.

42/50

Charlotte Hopkins during day two of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Wednesday June 19, 2024. (Photo by Jonathan Brady/PA Images via Getty Images)© Getty

Charlotte Hawkins

Charlotte gave 60s elegance a contemporary twist in a fit-and-flare cream dress with statement black polka dots. A pair of mesh black court heels and a summery cream hat finished off her look.

43/50

Duchess of Gloucester and Princess Eugenie© Shutterstock

Princess Eugenie

On Day One of the races, Princess Eugenie was the epitome of summer in a mint green mini dress from Diane Von Furstenberg. Cream/beige pieces were her accessories of choice, keeping the whole look light and elegant. She opted for an Anya Hindmarch clutch, suede Aquazzura pumps, a wide-brimmed hat from Emily London and diamond drop earrings that her husband Jack gifted her to wear at their wedding.

44/50

Charles Wellesley 9th Duke of Wellington and Lady Gabriella Kingston attend day one of Royal Ascot 2024 © Chris Jackson

Lady Gabriella Kingston

Gabriella wowed everyone at Ascot in her whimsical, flowing floral dress that seemed to capture the essence of a blooming British garden. Her peach hat added a delightful pop of colour, perfectly complementing her classic look.

45/50

Nana Acheampong© Kirstin Sinclair

Nana Acheampong

Stylist Nana Acheampong stole the spotlight in a dramatic black dress adorned with cascading ruffles. Her statement hat, with its fabulous feathered design, added an extra touch of glamour. To complete her ensemble, she carried a chic orange handbag, providing a bold contrast, and wore striking canary yellow heels that made her outfit pop.

46/50

Charlotte Hawkins attends day one of Royal Ascot 2024 at Ascot Racecourse on June 18, 2024 in Ascot, England. (Photo by Mark Cuthbert/UK Press via Getty Images)© Mark Cuthbert

Charlotte Hawkins

A vision in red, TV presenter Charlotte Hawkins' striking ensemble featured a sophisticated midi dress with an elegant bow detail at the neckline. Her dramatic red fascinator, adorned with roses and delicate netting, added a regal touch. Matching red shoes and simple jewellery completed the look, exuding timeless elegance.

47/50

Louise Roe attends day one of Royal Ascot 2024 at Ascot Racecourse on June 18, 2024 in Ascot, England. (Photo by Chris Jackson/Getty Images)© Chris Jackson

Louise Roe

Fashion journalist Louise Roe's playful outfit featured a pink floral dress with puffed sleeves and a flowing silhouette, perfect for a summer day at Ascot. Her standout accessory was a vibrant red fascinator adorned with roses (clearly a 2024 trend) adding a touch of drama. Complemented by pink sandals and a matching handbag, her look was fun and feminine.

48/50

Anouska Lancaster© Chris Jackson

Anouska Lancaster

Radiating glamour, interior designer Anouska Lancaster's sparkling pink sequinned dress caught every glimmer of sunlight. She paired her dress with an extravagant floral headpiece, overflowing with pink blooms. To complete the outfit she donned pink shoes and a  fringed handbag, making this ensemble a true showstopper.

49/50

Fiona Andrew attends day one of Royal Ascot 2024 at Ascot Racecourse on June 18, 2024 in Ascot, England. (Photo by Chris Jackson/Getty Images)© Chris Jackson

Fiona Andrew

Fiona's ensemble exuded 'My Fair Lady' charm with a white, ruffled maxi dress featuring delicate sheer sleeves and a stylish high neck. Her striking electric blue hat, adorned with netting, added a bold pop of colour. Coordinating accessories, including a chic handbag and court shoes, completed the look.

50/50

Zara Tindall and Mike Tindall attend day one of Royal Ascot 2024 at Ascot Racecourse on June 18, 2024 in Ascot, England. (Photo by Mark Cuthbert/UK Press via Getty Images)© Mark Cuthbert

Zara Tindall

Zara turned heads in a sunny yellow dress with fabulous puffed sheer sleeves. Her wide-brimmed boater hat was the perfect accessory to her dopamine-inducing ensemble.