Fashion's greatest flirtation lies in the concept of the muse. A muse bridges the gap between untouchable A-lister aura and personability, serving as the candle that keeps our intrigue burning. Whether through lyrics, performance or presence alone, there are many ways a starlet can captivate - and this year has delivered a dazzling roster of ones-to-watch..
Olivia Dean's sartorial ascension captivated the industry like no other, flanked by fresh-off-the-runway Versace gowns and free-spirited Chopova Lowena concoctions. The same can be said for Laufey, Rose Gray and Sienna Spiro, who gripped pop culture with their zeitgeisty beats and distinctive aesthetics.
Rachel Sennott, Sadie Sink, Lola Tung, Chase Infiniti, and Nico Parker stormed up the acting ranks, taking Hollywood in their stride as they seamlessly shaped-shifted from role to role.
Sometimes said breakout stars are overnight sensations. The majority however, have been tirelessly working behind the scenes, chasing auditions and record label deals in the hope of making it big.
We’ve been keeping an ear to the ground in order to suss out who will crack the code next year- and safe to say, pop culture sphere is in for a treat.
Discover ten fashion muses we’ve placed firmly on our radar for 2026 and get ahead of the curve before they inevitably take the sartorial spotlight.
10 Fashion muses to watch for 2026
© GC ImagesOlivia Dean
Olivia Dean, the 26-year-old British singer-songwriter, has skyrocketed to fame in 2025. Her sophomore album The Art of Loving and its global hit single Man I Need topped charts worldwide, giving her a rare UK number-one single and album double. Alongside her music success, shenhas become a rising fashion icon - working with brands such as Burberry (as the face of its 'Her' fragrance), Chanel, Gucci, Miu Miu, Valentino, and starring in a campaign for AMI.
© Jeremy MoellerGriff
A long-serving style muse, Griff is an emerging musical talent known for her genre-blending sound and poignant lyrics. Her career skyrocketed with hits like Black Hole and One Night plus collaborations with notable artists. She frequently works with Simone Rocha, whose whimsical aesthetic complements Griff’s artistic vision and ethereal style.
© Swan GalletRina Sawayama
Multifaceted artist Rina Sawayama is known for her genre-defying music and bold visuals. With hits like XS and her debut album SAWAYAMA, she’s gained a devoted following. Fashion-wise, she has cultivated relationship with brands such as Saint Laurent, Gucci and Givenchy, establishing herself as the new cool-girl on the block.
© Mike Marsland/WireImageRose Gray
Musician and Masha Popova muse Rose Gray is a familiar face on the fashion month FROW. The East London It-girl is celebrated for her blend of nostalgic and modern sounds, drawing on 90s rave and pop influences. With partner and Babygirl actor Harris Dickinson behind the camera, she's released irresistibly catchy tunes, including her latest album A Little Louder, Please which dropped in October.
© Per Ole HagenHolly Humberstone
Grantham native Holly Humberstone took home the BRITS Rising Star Award in 2022 and has been busy since scribing hit songs such as Scarlet and Paint My Bedroom Black. The 25-year-old's style is define by whimsygoth pieces, hailing from brands such as Gucci to ex-CSM designer Sarah Garfield.
© Corbis via Getty ImagesLaufey
Icelandic-Chinese jazz-pop singer-songwriter Laufey has soared in 2025, thanks to her 2024 Grammy Award win and her 2025 album A Matter of Time, which explores deeper emotional themes and more varied musical territory. She’s become a global favourite among younger audiences who love jazz-inflected music, with sold-out shows and viral social-media attention. Offstage, she’s also emerged as a fashion muse: she starred in the 2025 fall campaign for minimalist retailer Everlane and appeared at the couture runway show of luxury house Chanel.
© Getty Images for SCADRachel Sennott
Rachel Sennott, American actress and comedian, has built on her indie-film breakout (Shiva Baby, 2020) to become a rising Hollywood name by 2025, thanks to standout roles in Bodies Bodies Bodies, Bottoms and her new HBO series I Love LA. Similarly, she's emerged as a fashion-minded public figure: in 2025 she became the face of Balenciaga’s SS25 campaign, and frequently turns heads at red-carpet events — recently wearing a sheer, embroidered gown from Ludovic de Saint Sernin to promote I Love LA.
© Getty ImagesSadie Sink
Sadie Sink, who shot to fame playing Max Mayfield in Stranger Things, continues her meteoric rise in 2025. She’s expanded beyond TV into acclaimed film roles and a Tony-nominated Broadway turn in John Proctor Is the Villain. She's also become a joint fashion and beauty heavyweight: she’s a global ambassador for Armani Beauty and frequently fronts campaigns. She’s also a longtime collaborator of Chanel — who dressed her first Stranger Things premiere — and more recently has represented Prada with custom red-carpet looks.
© Getty Images for IMDbChase Infiniti
Chase Infiniti’s rise has been swift, propelled by her breakout modelling moments and a distinct, magnetic look that fashion houses quickly embraced. She’s become a front-row fixture and campaign favourite, fronting Elle, The Wrap and Dazed, donning brands from Ralph Lauren to Iris Van Herpen.
© Axelle/Bauer-GriffinYerin Ha
Yerin Ha is the latest name to join the Bridgerton crew, meaning her rise to prominence is inevitable. The Australian actress is set to star as Sophie Beckett, love interest of Benedict Bridgerton. She's already graced the red carpet in pieces by Completedworks and Anya Hindmarch, leaving scope for more sartorial brilliance in the new year.
