All the celeb Ascot outfits you can shop for less than £370


Occasion wear inspiration incoming from the 2026 Royal Ascot goers, including Zara Tindall, Holly Willoughby & more


Vanessa Williams, Charlotte Hawkins & Zara Tindall at Ascot© Getty

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Carla Challis
Carla ChallisCommerce Partnerships Editor
Updated: June 19, 2026
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Ascot is in full swing, and this year's Ascot outfits do not disappoint. Every year, racegoers up their style game and this year they've really understood the memo, adhering to the Ascot dress rules and dressing in their finery for the annual horse race that sees guests including royalty, celebrities, influencers and TV stars look the part. 

I'm not even going to a meet this year (but you can read what it's really like at Ascot, here), but I do have a wedding on the calendar and I'm using some of the best dressed Ascot celebs to inspire my wedding guest outfit.

While of course there were designer dresses and bespoke gowns, this year was a refreshing mix of high end labels and high street, with plenty of famous women wearing dresses under £375 - and many are still available to buy.

Along with dresses erring on the more affordable side than expected, there's plenty of affordable accessories too, including fascinators, shoes and bags. The trend this year is uber-feminine, with plenty lace, scalloped and broderie anglaise detailing - which is handily, all over the high street too.

I've trawled through the Ascot pictures, cross referenced with the high street and found the celebrity Ascot dresses that are more affordable than you'd have thought, and if they are on the pricier end, I've matched some incredible lookalikes for you to get the look.

Outfits to shop from this year's Ascot red carpet line-up

Zara Tindall wears a pale pink belted dress with matching hat © UK Press via Getty Images

Zara Tindall's Dreamy Pastel Outfit

Zara Tindall's always a joy to see at Ascot, as she really knows how to dress for this occasion. And this year is no exception.

The royal wore a bespoke lilac dress from Australia designer Rebecca Vallance, and while you can't buy Zara's exact dress, you can find a few that are similar on the high street. 

Phase Eight's Julissa Wrap Dress is giving the same look for only £65, Needle & Thread's Scallop Lace Dress is the perfect shade of lilac and on sale for £315.

Zara wore her favourite pumps from Emmy London, and coordinating accessories.

Holly Willoughby at Ascot© Getty

Holly Willoughby's Chic White Dress

We loved seeing Holly Willoughby at Ascot, dressed to impress in an all-white ensemble. 

Her designer SIMKHAI 'Ambretta' dress will set you back £740, however head to Coast and there's a near identical dress on sale for £89, complete with wrap blazer and pleated skirt.

Ranvir Singh at Royal Ascot© Supplied

Ranvir Singh's Beaded Phase Eight Dress

Good Morning Britain star Ranvir Singh looked extremely elegant as she arrived at Royal Ascot. Dressed to impress, she opted for a Phase Eight beaded dress, which she styled with the black pillbox fascinator, and a black clutch bag that has gone down to £39 in the summer sale. Wow! 

Mary Berry at Ascot© Getty

Mary Berry's Holland Cooper Polka Dot Dress

Polka dots are forever a classic Royal Ascot design - and Mary Berry executed the trend to perfection. Wearing the Lucie Dress from Holland Cooper, £299, Mary teamed it with coordinating accessories, including a wide brim hat and nude pumps.

Vanessa Williams Ascot© Getty

Vanessa Williams' Bold Pleated Ensemble

Among the seas of pastels and neutrals was Vanessa Williams, looking stunning in an orange pleated dress by Edeline Lee.

I love that she added monochrome accessories, allowing the outfit to shine. Copy Vanessa's look with Coast's Pleated Midi Dress, £119.

Candice Brown at Royal Ascot© Supplied

Candice Brown The Lady In Red

A vision in red! Celebrity chef Candice Brown smashed it out of the park with the Phase Eight 'Donna' dress which she teamed with the brand's black oversized boater hat. Just incredible. 

Susanna Reid at Ascot© Instagram

Susanna Reid's Cornflower Blue Dress

Joining her fellow ITV friends Charlotte Hawkins and Mark Heyes, Susanna Reid chose a cornflower blue dress from Phase Eight.

Wearing the £89 Queenie Dress, I love the flattering shirt style and floral mesh cut-out detailing.

Kelly Osbourne Ascot© Getty

Kelly Osbourne's LBD

Kelly Osbourne took the crown for the most genius headpiece - how cool is her bat-inspired fascinator?

As her headwear is the moment, she kept the rest of her outfit classic and monochrome with the Karen Millen Forever Jersey Crepe Asymmetric Neckline Maxi Dress, currently reduced by 20% to £79.20.

Heidi Range Ascot dress© Supplied

Heidi Range's Monochrome Delight

Petite songstress Heidi Range went for a monochrome dress for Royal Ascot, and she made the right decision. We've tracked down the exact dress and it's Phase Eight's 'Perla' dress, costing just £199. What a steal. 

Charlotte Hawkins Ascot© Getty

Charlotte Hawkins Sunny Yellow Coat Dress

If ever a piece of clothing comes into its own for an event like Royal Ascot, it's a coat dress. So timeless and effortlessly chic, presenter Charlotte Hawkins opted for a sunny yellow version.

She teamed hers with the Aspinal Micro Hat Box in Deep Shine Ivory Small Croc and I found a great alternative to her designer dress at Tory Burch for under £350.

Helen Flanagan Ascot© Getty

Helen Flanagan's Checked Midi

Actress Helen Flanagan looked impeccable in a grey check outfit - and it's handily from the high street. She wore the Karen Millen Tailored Peplum Belted Midi Dress, which is reduced right now to £107.40.

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