Dawn French caused a frenzy when she returned as the star of the 2025 Marks & Spencer Christmas advert, playing the all-too-relatable character of someone who's stressed by Christmas.
In the ad, 68-year-old Dawn can be seen driving home for Christmas stuck in traffic experiencing a touch of road rage (hashtag relatable!), but luckily she was reunited with Christmas fairy (also Dawn French returning to the role!) who helped her get in the Christmas spirit with the flick of a wand.
- Dawn French is back in the brand new Christmas advert for M&S, singing along to Driving Home For Christmas by Chris Rea.
- In the ad she can be seen wearing a gorgeous party dress from the Per Una range, priced at £65. The dress instantly sold out, but check out this style from Hush or NEXT for a similar look.
- Fairy returns (also played by Dawn) and together they capture the spirit of Christmas.
© InstagramDawn wears an array of Marks & Spencer items, but it's her £65 sparkly smock dress that has captured my attention. It really does twinkle!
Watch the Marks & Spencer Christmas ad for 2025
Dawn's party dress in the M&S Christmas ad - get the look
Dawn's party outfit was an instant hit with fans! Her chic mini dress is from the Per Una range was crafted from subtly sequinned chiffon for a touch of sparkle. The ruffled trim adds a romantic feel, while the tiered skirt creates a playful silhouette. The easy-to-wear dress goes up to a size 20 and is currently sold out on the M&S website (we're hoping for a restock).
It's not the first time we've had the Dawn effect. Last year, Dawn caused a mass sell out of the plaid PJs she wore in the M&S Christmas advert, and guess what, they've returned on the M&S website just in time for Christmas.
Made in a regular fit from pure cotton, these will make a great Christmas gift, or a lovely present to yourself if you can't wait for Santa. What's more, you can buy the same style for men and kids, and make it a family affair.
Get the look if you missed out
Dawn's Christmas PJs are back!
One happy shopper wrote on the M&S website: "Treated myself to new jammies ready for winter and I’m pleased with the purchase. They are soft and comfortable and nice and warm. The colours are Christmassy without having an explicit Christmas theme which I also like, as they’re a bit more classic. I agree with other reviews about the top being large in size compared with the bottoms, but it doesn’t bother me having a looser fit on top. The bottoms are true to size (I’m an 8, bought an 8 and the bottoms fit well without being too tight or restrictive at nighttime)."
Another wrote: "Very soft, and comfortable. Good quality. Some pyjamas can cause me to be too hot but the fabric is great (not cheap polyester!) bought family matching set for Christmas Day post-partum."
If Dawn's outfit isn't what you're after, you will be pleased to know the M&S Christmas party food is ready to order. After watching the advert, I am now excited to try the pork and mushroom pate by Tom Kerridge (who also makes a surprise appearance in the ad).
© M&STalking about filming the ads for M&S, Dawn said: "I spent some time tasting this year’s unbelievably delicious Christmas food range from M&S… and can honestly tell you those hours might be my FAVOURITE moments from my whole year…! As for making the ads… wait ‘til you see them. We had such a laugh, and they’re so lush! Not gonna lie… Fairy was a diva. Who knew fairies could bite?!"
