Creating a lasting relationship with your clients has never been more important. With the current uncertainty surrounding the UK economy, clients have the power. Often they want lower costs and better service than years gone by. In a competitive market, they’re expecting more for their money.
Whilst the bread and butter of building client relationships depends on how you perform and how much you charge for your services, it really pays to go the extra mile and show them their true value to your business.
One of the best tried and tested techniques for doing this is through corporate hospitality.
A single event or a lasting bond
Inviting your clients to a single hospitality event is bound to make a top impression on the day and in the weeks or so afterwards, but it can soon be forgotten a few months down the line when they may be being wined and dined by their other suppliers. You need to keep offering them something and create a lasting bond.
Choosing Executive Club corporate hospitality at Manchester United is the ideal option. Offering your clients the chance to attend Old Trafford not just once, but throughout the season is the way to build that bond. Letting them pick and choose from the biggest games in the Premier League throughout the season is certainly offering them something different.
Choosing your ideal option
You can find an executive lounge at MUFC so suit your individual requirements and budget. Corporate hospitality doesn’t simply mean buying a box for the season. That’s a common misconception. With the Executive Club at Manchester United there is a whole host of options. This ranges from suites with á la carte fine dining to informal suites and bars or suites with optional dining. You might even get to meet a great Manchester United legend of years gone by – it’s the ideal spot for those all important business relationships to blossom.
Attracting new clients
For any business to work there are two distinct sets of clients, existing and prospective. Now it’s time to look at your prospective client base and how to use corporate hospitality to your advantage. If you’re pitching for new business and you’ve successfully navigated the first stage of the pitch, it’s always important to meet face to face with clients in a more informal setting where the most important aspects of the business deal can be ironed out.
Taking them to a restaurant is a good option, but treating them to corporate hospitality at Old Trafford could potentially swing the deal. The informal nature of the day will enable you to talk a little business, enjoy the stunning hospitality on offer and of course the scintillating action on the pitch.
Whatever your business sphere of operation, using corporate hospitality is always an important tool to show your clients their true value to your business. If you can keep them; business success could be just around the corner.