Samantha Cameron's fashion influential on sales

Wednesday July 6, 2011

Britain's First Lady Samantha Cameron has been topping best-dressed lists for quite some time.

And it seems the British fashion ambassador has gained a sizeable legion of fashion followers, indicated by the sharp rise in sales of outfits she is snapped wearing.

A light blue Marni Watercolor print dress went up 85% in popularity after she was pictured at the Downing Street barbeque with Michelle Obama.

When Carla Bruni paid a state visit in June 2010, Samantha's black and white maternity dress bumped the sales of similarly coloured Hybrid Dress Academy gowns by 80%.

But the most influential of the elegant First Lady's ensembles was the black floor-length gown she wore to the British Fashion Awards in December 2010.

In response, the sales of floor-length black gowns increased across the board.

One dress in particular, by Halston Heritage, saw a sales increase of an incredible 98%.

It seems then that to keep up with the lastest styles in women's wear, one need look no further than our very own Samantha Cameron.  

Photo: © Getty

  • <
  • Samantha Cameron's fashion influential on sales

  • >
  • 1 of 15




Most Read Stories

follow us on



Featured content

Red Carpet

All the latest news and pictures from the red carpet

Jennifer Lawrence

The latest news and pictures of the hot young Hollywood actress and star of Silver Linings Playbook




Suggestions